advertising

In an LA Times article last week by Dan Neil, a yield optimization company finally admitted it. “We want to be the Visa, the Nasdaq of online advertising,” said Frank Addante, Rubicon Project CEO. Yeah baby! Just come out and say it, yield optimizers – you’re ad exchanges! We won’t disown you… not here on […]

Yesterday, online ad exchange contender and Redwood City, California-based, Turn Inc., announced a new round of investment totaling $15 million. Led by Focus Ventures and joined by Norwest Venture Partners (NVP), Trident Capital, and Shasta Venture, Turn has now received more than $37 million in equity investment since its inception – yet another signal that […]