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»advertising platform

SVP Zucker Discusses Ziff-Davis Category Expertise And New BuyerBase Ad Platform

Yesterday, technology media company Ziff-Davis, led by former Time Digital President Vivek Shah, announced a new advertising platform called BuyerBase, which leverages publisher network targeting data and buys across other inventory supply sources on behalf of advertisers. According to the release, "BuyerBase collects, scores and analyzes data from more than 100 tech content and commerce... Continue reading »
by AdExchanger // January 5th, 2011 //
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