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»Ads.cert

Ads.cert: The Crucial Next Step Toward Full Transparency

“The Sell Sider” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bijan Ziaei, director of demand partnerships at VRTCAL. Publishers, advertisers and ad tech vendors all support reducing ad fraud and increasing marketplace transparency. Yet, one of our most powerful... Continue reading »

by AdExchanger // August 26th, 2020 //
»
Will Ads.cert Be The IAB’s Next Big Inventory Clean-Up Play?

Both the adoption of Ads.txt and commercialization of blockchain solutions have the IAB optimistic about the prospects for Ads.cert, a follow-up to Ads.txt that uses cryptographic security measures to authenticate inventory. While Ads.txt helps authorize inventory sources, it doesn’t solve the authentication problem, said Neal Richter, CTO of Rakuten Marketing and co-chair of the IAB’s... Continue reading »

by James Hercher // December 6th, 2017 //
»
 

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