Comic: The Flying Exchanges
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Primed
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Special Access
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: "I think we need another reorg."
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: GDPR Compliance
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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PODCAST: AdExchanger TalksPodcast: Who Doesn't Envy Hulu?
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. As big brands seeking younger audiences move TV budgets online, some have been put off by digital’s triple threat: brand safety, viewability and fraud. Hulu is there for them. Hulu basically offers the benefits of TV in a digital buy, according to Doug Fleming, Hulu’s […]
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Comic: HTML5 Mob
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Artificial A.I.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: "But how do you frequency cap them?"
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Tinkering
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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PODCAST: AdExchanger TalksPodcast: Auren Hoffman Tells The Truth
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. SafeGraph launched this year with $16 million in funding from more than 100 investors, and a very driven founder in former LiveRamp CEO Auren Hoffman. On the podcast this week, Hoffman talks about his trajectory and his new company’s pure focus on providing accurate location […]
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Comic: Escape Velocity
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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PODCAST: AdExchanger TalksPodcast: Checking In With Twitter's MoPub
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. This week on AdExchanger Talks, MoPub honcho Janae Redmond holds forth on changes in the mobile app ecosystem – and how the Twitter-owned exchange has responded to them. For one, the number of apps isn’t growing as fast as it once did, and the publisher […]
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Comic: Now Serving
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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PODCAST: AdExchanger TalksPodcast: Resolving LiveRamp's Identity
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. After graduating Stanford in 2010 with a degree in math and computational sciences, Anneka Gupta took her first software engineering job with a company called Rapleaf. That was seven years ago, and she’s still there – though the company and its positioning have changed utterly. […]
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PODCAST: AdExchanger TalksPodcast: Programmatic For The B2B Marketer
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “B2B always kind of follows B2C, whether it’s the use of video, social media or commerce,” Dun & Bradstreet CEO Bob Carrigan says in the latest episode of AdExchanger Talks. “And programmatic is moving aggressively now into the B2B space.” The problem: It’s hard for […]
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Comic: Media Totality
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Supply Path Optimization
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: "We brought our own."
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Acquired Taste
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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PODCAST: AdExchanger TalksPodcast: Don't Call MDC Partners A Holding Company
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. “I don’t even use the term ‘holding company,’” MDC Partners CEO Scott Kauffman says in the latest episode of AdExchanger Talks. “We don’t even think of ourselves as a parent company.” What, then? Kauffman says MDC’s investment philosophy is about “partnership” rather than “ownership.” The […]
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Comic: Summer Fridays
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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PODCAST: AdExchanger TalksPodcast: TripleLift's Native Language
Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Google and Facebook have no problem compelling advertisers to create ads that visually conform to their huge platforms. Smaller publishers? Not so much. This week’s podcast guest, TripleLift CEO Eric Berry, built his company five years ago based on that fundamental reality. “We wanted to […]
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Comic: Targeting Millennials
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Posted
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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We're Growing: AdExchanger Acquired By Access Intelligence
Greetings! As you may have seen in today’s press release, AdExchanger is excited to announce that we have been acquired by Access Intelligence, a B2B media and information company. Since I founded AdExchanger in 2008 (Whoa! Almost 10 years ago), AdExchanger has been laser-focused on serving our diverse community of marketers, agencies, media, technologists and anyone else who […]
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Comic: Can't Have It Both Ways
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: House Rules
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: Full Transparency
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Comic: The Unified Auction
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…