A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Carrie Drinkwater, Carat’s New Chief Investment Officer, Wants To Look At The Bigger Picture
For Carat US Chief Investment Officer Carrie Drinkwater, data is essential to driving success – but it’s not the whole story.
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The In-Game Ad Market is Expanding, One SDK At A Time
In-game ad platform Gadsme released a new SDK for non-Unity game engines. It’s the latest example of in-game ad platforms expanding SDK support in a quest for more premium inventory.
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Amazon Lays Out Its Next $50 Billion Opportunity In Advertising
In its sales pitches, hands-on-keyboard sessions and during conversations with ad tech vendors and Amazon sellers, Amazon consistently combined its content fortress with AWS and its investments in AI and machine learning.
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News Publishers Are Banding Together To Beat Brand Safety Blocking
Prohaska Consulting debuted the ProNews Collective, a private marketplace of premium news publishers whose ad inventory will be exclusively available via Index Exchange.
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The UK’s ICO Is Helping Ad Tech Companies With Privacy Compliance
A new nonprofit organization in the UK wants to develop the first regulator-approved privacy-compliance certification for ad tech – and it’s got the UK’s data protection authority on board.