PubMatic Is All In On Agentic AI
PubMatic says adoption of its AgenticOS, combined with strong CTV and mobile demand, set the stage for double digit growth in the second half of this year.
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AdCP
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Prebid Takes Over AdCP’s Code For Creating Sell-Side AI Agents
The group that turned header bidding software into an open standard is bringing the same approach to publisher-side AI agents.
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OPINION: Data-Driven ThinkingThe AdCP Hype Problem: Why Standardized AI Workflows Don’t Equal Better Media Outcomes
Advertising’s “agentic” future is a compelling vision, but one that relies on capabilities that do not exist yet. AdCP may one day make buying easier, but it will not make buying better by itself.
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Comic: "I Need Some Coffee Context Protocol"
Enjoy this weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem …
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In The AI Of The Beholder; Expanding The Sphere Of Influence
Agentic Alphabet Soup Another day, another attempt at making sense of agentic AI. On Tuesday, the IAB Tech Lab released its Agentic Roadmap, a framework designed to help the industry scale agentic buying and selling without rewiring existing workflows. Tech Lab CEO Anthony Katsur says the new road map will minimize fragmentation and confusion across […]
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Optable’s New Agent Aims To Ease The Ad Planning Load For Publishers
Publishers can reach relevant audiences at scale and with greater specificity through Optable’s new planner agent.
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OPINION: Data-Driven ThinkingBroadsign’s Big Move Isn’t The Endgame. It’s The Opening Gambit
Broadsign may actually be building a platform that will make an attractive acquisition target down the road. And one of the major cross-platform Big Tech players feels like the most likely buyer.
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The Ad Context Protocol Aims To Make Sense Of Agentic Ad Demand
The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.