This CDP Is Using AI To Reach People (And Their Pets) On An Individual Level
PetSmart adopted Hightouch’s AI decisioning tool in 2023 to better reach its customers on a one-to-one basis through nuanced insights into campaign results.
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This Ad Tech OG’s AI-Powered Analytics Startup Just Raised $9M In Series A Funding
Newton Research announced its $9 million Series A raise on Tuesday. The funds will go toward hiring as demand for Newton’s specialized AI agents grows.
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Attention Measurement Startup Adelaide Snags $7 Million In Seed Funding From Human Ventures
Former Fox executive Joe Marchese’s early-stage investment fund, Human Ventures, is paying attention to attention with a $7 million seed investment in Adelaide, a startup that helps advertisers measure and evaluate media based on attention rather than proxy metrics like viewability or video completion rate.
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Ad-Lib.io Expands Series A Financing To $12 Million
Ad-Lib.io, a company founded by a group of former Google execs in 2017 and which offers creative workflow tools, has clinched an additional $6 million in Series A financing. The latest round brings its total funding to $12 million in less than two years and will be used to accelerate the growth of the London-based […]
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Self-Serve Ad Platform Choozle Snags $6 Million In Series B To Grow Business Ops
Programmatic platform Choozle picked up $6 million in Series B funding Tuesday, and it’s got growth on the brain. “We’re buying time to become a bigger player in the mid-market,” said Choozle CEO and co-founder Andrew Fischer, who sees recent ad tech consolidation and the lack of investment in early-stage companies as an opportunity. Choozle, […]
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Sourcepoint Raises $16 Million Series B From Spotify Investors
Sourcepoint, whose technology lets publishers encourage ad-block users to whitelist their sites, revealed Wednesday it has raised $16 million in Series B funding led by early Spotify investor Northzone. Existing investors also contributed to the round. Sourcepoint, which has raised a total of $26 million, will use this round to accelerate product development as it […]
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Metamarkets Raises $14 Million For Growth
Metamarkets has raised $14.25 million in growth capital from Wellington Financial and City National Bank. The company’s analytics software is designed to help clients like Twitter, Nanigans, AOL, OpenX and Drawbridge gain insight into their programmatic marketplaces. Metamarkets got the funding in part because investors are looking more favorably at ad tech, said company co-founder […]