Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Adchemy Opens Kimono Private companies are “opening the kimono.” Following the lead of VideoEgg and Bizo, demand-side platform, Adchemy has provided some insight on its recent revenues and client momentum in a press release. The company said “that in 2009 it grew its revenue […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The NY Times Subscription Model Drum roll, please. It appears that the New York Times is going to finally unveil its subscription model. According to Staci Kramer of PaidContent, it appears that there may be a “metered” system similar to Financial Times which allows […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Experian Says “Interactive” Strong Let the quarterly earnings reports begin! Data jack-of-all-trades Experian reported its fiscal 3rd quarter earnings which showed an 8% increase year-over-year. The UK-based company attributed the increase to strength in Latin America. According to Experian’s press release, in North America, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Akamai Internet Traffic Report Akamai released its 3rd quarter 2009 (it takes them a while to get the report together) “State of the Internet Report” which looks at the Internet using the lens of their edge servers which help deliver insights like “attack traffic, […]
Waikit Lau is President and Co-founder of ScanScout, an online video advertising network. AdExchanger.com: How does ScanScout contextual video advertising solution fit with today’s audience-focused media plans? WL: ScanScout rolled out audience targeting about a year and a half ago. Today, majority of ad buys are audience targeted. We also offer contextual, geographical, time of […]
“Data Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Pascal Bensoussan, VP of Products at Aggregate Knowledge, a buy-side optimization platform. Over the last two years, ad exchanges have brought an unprecedented level of targeting and […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Data-Driven U.S. Gov’t At the Consumer Electronics Show last week, FCC Chairman Julius Genachowski said during an interview that among his priorities is “transforming the FCC into a data-driven ’21st century agency.’” Read about it on the LA Times Tech blog. In spite […]
Feedback has been increasingly consistent within the large publisher community for the past few months. (Note: I’m not saying “premium publishers.” You can be premium and be small/targeted!) For large publishers looking to optimize display ad yield on their website, it’s no longer good enough for a yield optimization company to simply offer better CPMs […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Bizo On Transparency Bizo and its CEO Russell Glass think they’ve got the right idea on transparency. In a Bizo blog post called “The Next Generation of Truly Transparent Ads,” Glass gives his answer to “What would it be like if with every ad […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Pewing The Internet Pew Internet has released its latest findings from a survey conducted last month on “Internet, broadband, and cell phone statistics.” Though it didn’t find many trends as most results were flat compared to the previous study, there is a cornucopia of […]
