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»ad exchange

Defining SSPs, Ad Exchanges And Rubicon Project

The distinction between an ad exchange and a supply-side platform (SSP) has become muddled as the once disparate but complementary technologies have merged. Rubicon Project’s description of its offering as an “Advertising Automation Cloud” in its S-1 filed Tuesday underscored that shift and showed how companies originating as SSPs have attempted to shed the label.... Continue reading »
by Ryan Joe // February 7th, 2014 //
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How Big Is FBX Anyway?

In its year of existence Facebook's ad exchange has earned a reputation as an ATM machine for Facebook, and even something of a savior during the company's rocky post-IPO period. But comments by COO Sheryl Sandberg throw that image into some doubt. During yesterday’s earnings call, she noted, “FBX is actually a very small part... Continue reading »
by Judith Aquino // July 25th, 2013 //
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What Publishers Need To Know Now About Programmatic Sales Planning

“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ed Carey, VP of sales at The Rubicon Project. As advertising technology moves from agencies’ back offices to the front -- and from auctions to deals -- digital publishers are... Continue reading »
by AdExchanger // July 18th, 2013 //
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Twitter Unveils Retargeting, Database Matching

Close to a year after Facebook debuted a real-time bidded ad exchange (FBX) and nine months after the release of its Custom Audiences CRM matching product, Twitter has unveiled plans for similar targeting features. But don't call it "TWX" yet. Senior director of product for revenue Kevin Weil wrote in a blog post that Twitter is... Continue reading »
by Kelly Liyakasa // July 3rd, 2013 //
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Considering Twitter's Programmatic Ad Strategy

How Twitter will enter into the programmatic ad business remains a mystery to many.  During the past few months, rumors have swirled over some sort of Twitter ad exchange to be launched. How that will happen is unclear. Nevertheless, various strategic directions seem possible as Twitter tries to siphon growing programmatic media ad spend.  The... Continue reading »
by John Ebbert // April 16th, 2013 //
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Microsoft Clarifies Its Approach To Demand-Side Platform Partners - The Door Remains Open

Today, in an interview with AdExchanger.com, Microsoft Advertising Exchange's Eric Dahlberg and Dennis Buchheim outlined the latest on a number of company initiatives including their company's approach to technology partners like demand-side platforms. Buchheim and Dahlberg stressed the importance of remaining open to innovation and that DSPs will remain a key demand-side player in the... Continue reading »
by AdExchanger // December 15th, 2011 //
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DoubleClick Ad Exchange's Spencer On New CPM Price Floor Recommendations

Claiming an "average 20% revenue lift for adopted recommendations", Google's DoubleClick Ad Exchange announced this week that it was allowing its ad exchange publishers to set price floors as well as the ability to take advantage of new CPM pricing recommendations. Read the blog post. DoubleClick Ad Exchange's product management director, Scott Spencer, answered questions... Continue reading »
by AdExchanger // November 3rd, 2011 //
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Google's Spencer Talks Direct Deals Vs Private Ad Slots On DoubleClick Ad Exchange

Scott Spencer is Product Management Director of Google's DoubleClick Ad Exchange. He discussed the new "direct deals" feature of his company's ad exchange, which was announced here and here yesterday. How is "direct deals" different than "private ad slots"? These really are two different models, which we think are complementary. With private ad units, which... Continue reading »
by AdExchanger // September 16th, 2011 //
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Microsoft Will Accelerate Roll-Out of RTB In Partnership With AppNexus Says Corp VP van der Kooi

Rik van der Kooi is Corporate Vice President, Advertiser and Publisher Solutions Group at Microsoft. He discussed with AdExchanger.com the latest updates on Microsoft's ad strategy especially as it relates to data-driven, digital advertising. AdExchanger.com: What's the latest on Microsoft's ad exchange strategy?  Will AdECN re-appear? RvdK: Effectively that’s two questions.  Let’s start with the... Continue reading »
by AdExchanger // February 15th, 2011 //
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IDG TechNetwork CEO Longo On New Private Exchange Strategy With AdMeld

In an article in Ad Age, vertical ad network IDG TechNetwork announced that it has entered into an agreement with sell-side platform AdMeld, who will provide technology and services for a private display ad exchange called TechMediaExchange.com. AdMeld CEO Michael Barrett tells Ad Age's Edmund Lee, "More and more publishers are looking to find ways... Continue reading »
by AdExchanger // January 12th, 2011 //
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