Home Ad Exchange News More Addressable TV Baby Steps; More Shopping Moving Online; More Transparency

More Addressable TV Baby Steps; More Shopping Moving Online; More Transparency


Addressing TVHere’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here.

Google Addressing TV

Addressable TV is coming. (Hopefully, people won’t say that 10 years from now.) Google has partnered with kissin’ tech cousins Intel and Sony. The Times tells us: “Google and Intel have teamed with Sony to develop a platform called Google TV to bring the Web into the living room through a new generation of televisions and set-top boxes.” Where’d they get the name for the platform?

Shopping Moving Online

Citigroup analyst Mark Mahaney said in a research note yesterday that shopping is still migrating online: “Our thesis is that a Recession-induced greater focus on comparison/price shopping, a reduction in physical retail options over the past year, more concerted efforts by Offline retailers to sell Online, and overall better execution by Online retailers have all contributed to the accelerated Online share shift.

YouTube’s Dead Sea Scrolls

Peter Kafka of All Things D reveals court filings in the three-year-old YouTube-Viacom suit which were just unleashed into the public domain. The top line is that Viacom wants Google to pay $1 billion in damages for all those unauthorized video uploads of the pilot for Tool Academy. See the papers digitally here.

What’s A Unique Worth

The Business Insider has unearthed an interesting comparison of value of the user which it has miraculously divined from a combination of securities filings from top Internet companies and ComScore reports. The winner is Google with a unique user worth about $18. Among other large corporations examined, the biggest loser is Twiter at .62. In that I’m on both of these companies’ properties, I would prefer to be known as the $18 unique. See the chart. (source: @karaweber)

FTC Not Handing Out TLC

Google is not making friends with the Federal Trade Commission (FTC) as Commissioner Pamela Jones Harbour dressed the company down for its recent Buzz launch. According to PC World, “she complained that many other Internet firms, including Facebook and Microsoft, aren’t encrypting the consumer data that lives in their clouds.” Jones, who’s leaving her role in a month, said this during Wednesday’s FTC roundtable focused on consumer privacy online. Read more.


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Data Visualization On Acid

A new product from Microsoft Tech Fellow Gary Flake called Pivot is presented in a Ted Talk available on video. Pivot allows you to see patterns in raw data and content. It’s a very cool demo that shows one example with Sports Illustrated covers… ok, sounds dull. But if you see it, you’ll like it. If this could be brought to brand advertisers to show them insights on their target audience, brand dollars would flow even faster. See it. (source: @ddesybel)

More Transparency, Please

At OMMA Global yesterday, according to MediaPost’s Laurie Sullivan, CEO Omar Tawakol “told the audience that companies need to become more transparent and give consumers information about the data companies collect.” Media6Degrees Tom Phillips agreed. Read more OMMA event coverage on the MediaPost blog.

Starting Tech In L.A.

GRP Partners’ Mark Suster outlines the challenges of trying to start a technology company in the Los Angeles area and says, “You can find very talented technology executives. But let’s be honest with ourselves – it’s not Silicon Valley. You don’t have a pool of thousands of Google engineers to hire when they’re ready to leave the mother ship.” Read more.

Must Read

Advertible Makes Its Case To SSPs For Running Native Channel Extensions

Companies like TripleLift that created the programmatic native category are now in their awkward tween years. Cue Advertible, a “native-as-a-service” programmatic vendor, as put by co-founder and CEO Tom Anderson.

Mozilla acquires Anonym

Mozilla Acquires Anonym, A Privacy Tech Startup Founded By Two Top Former Meta Execs

Two years after leaving Meta to launch their own privacy-focused ad measurement startup in 2022, Graham Mudd and Brad Smallwood have sold their company to Mozilla.

Nope, We Haven’t Hit Peak Retail Media Yet

The move from in-store to digital shopper marketing continues, as United Airlines, Costco, PayPal, Chase and Expedia make new retail media plays. Plus: what the DSP Madhive saw in advertising sales software company Frequence.

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Comic: Ad-ception

The New York Times And Instacart Integrate For Shoppable Recipes

The New York Times and Instacart are partnering for shoppable recipe videos.

Experian Enters The Third-Party Data Onboarding Business

Experian entered the third-party data onboarder market on Tuesday with a new product based on its Tapad acquisition.

Albertsons Takes Its First Steps Into Non-Endemic Advertising, Retail Media’s Next Frontier

Albertsons is taking that first step into non-endemic advertising next week via a partnership with Rokt to serve ads to people who have already purchased groceries.