Facebook made solid progress on generating ad revenue, especially through growing use of its less than five-month-old Facebook Exchange and its aggressive focus on mobile advertising. At the same time, Facebook’s desire to spread itself and its products as widely and quickly as possible, particularly in developing countries, resulted in huge expenses — costs were […]
Though it’s early days for Facebook Graph Search, some believe the offering has potential to redefine marketing on the Facebook platform. Shoutlet CEO Jason Weaver is one of those. “From Page Likes to Check-ins, we will start to see these social actions carry more value for brands since they give different heft in the ranking […]
Since the majority of Facebook user attention is focused on the Newsfeed, brands are understandably obsessed with optimizing their content creation around Likes, Comments, and other user in-feed engagements that boost visibility and create fodder for paid media on the platform. With the acquisition of Y-Combinator startup PageLever, Unified Social has captured one of the […]
Facebook is already an important player in the attribution space, partly by virtue of its ability to do multi-device impression analysis, linking ads served on mobile and desktop to conversions that happen off-site and increasingly, offline. It has no need for cookies, the stock-in-trade of most attribution platforms, since all impressions tie back to Facebook’s […]
Twitter has added nine members to the “Certified Products” partner program it created last year, bringing the total number to 21. The program is still missing an “Ads” badge that would allow designated vendors to bring new sources of demand to Twitter’s Promoted Products. For now, partners are still grouped into the original three categories: […]
It’s been less than 24 hours since Facebook announced its foray into search – known as Graph Search. Though Facebook has initially focused on positioning the product for the consumer, AdExchanger reached out to a selection of executives in the ad ecosystem and asked their thoughts on the implications for advertisers. Click below or scroll […]
With the Beta launch of Graph Search today, Facebook aims to let users search through all their friends’ data in one place — rather than having to hop from profile to profile, page to page. CEO Mark Zuckerberg describes the initiative as a third pillar alongside its other core social products, Newsfeed and Timeline. “Graph […]
Moontoast has snagged a $5 million Series B round to support its social advertising product, which aims to remove barriers to engagement on Facebook with richer interaction capabilities. The three-year-old company, based in Nashville and Boston, will use the money to further develop Moontoast’s Social Activation Engine, and to hire up in biz dev, sales […]
Last month we noted that search intent data had come to the Facebook Exchange, in the form of a partnership with search retargeter Chango. The deal represented something of an incursion by Facebook on terrain that’s long been lucrative for Google. Now Facebook has done it again, adding search retargeting firm Simpli.fi to the FBX […]
As part of what it describes as a refocusing of its business on its social enterprise ad software (SaaS), Spruce Media is cutting jobs in the account management and design areas. The strategic shift comes just after landing a $15 million debt financing deal late last year when Spruce Media trumpeted strong momentum with clients. From […]
