Social marketing platform Unified, an early Facebook and Instagram ads partner, has raised $30 million in Series B financing and an additional $10 million credit facility, the company said Thursday. IHeartMedia led the Series B round with support from existing investors, including Advance Publications, Upfront Ventures and Foundry Group. Silicon Valley Bank, provided the credit […]
Since the majority of Facebook user attention is focused on the Newsfeed, brands are understandably obsessed with optimizing their content creation around Likes, Comments, and other user in-feed engagements that boost visibility and create fodder for paid media on the platform. With the acquisition of Y-Combinator startup PageLever, Unified Social has captured one of the […]
How far into the social marketing story are we? Unified Social is betting this summer’s big acquisitions (Buddy Media, Vitrue, etc) are just the opening volleys, and that the coming years will see the rise of enterprise class social dashboards capable of integrating presence management, paid media, and downstream “earned” media tracking. The company’s Social […]
