Condé Nast will execute its turnaround with a new leader. Its longtime CEO Bob Sauerberg is departing after 18 years with the company, including eight in the top spot. He’s leaving just months after he announced a turnaround plan for the publisher of Vogue, Wired and The New Yorker that would see it diversify away […]
The Walt Disney Company has found its happily ever after with Google, not Comcast-owned FreeWheel. After months of speculation, Google said in a blog post that Disney would implement its ad platform across its brands, including Disney, ABC, ESPN, Marvel, Pixar and Star Wars. The relationship will span all of Disney’s video and display inventory. […]
In-market auto is one of the most prized data segments – and it’s notorious for being inaccurate with artificially large scale, which makes it emblematic of the problems with third-party data. First-party in-market auto data, however, is another story. VerticalScope, which operates over 600 niche automobile sites about various car makes and models, knows what […]
Stories. It seems like everybody’s got ‘em, from Snap and LinkedIn to Instagram and Facebook – and now Google. But while AMP Stories might look like a knockoff of the other guys, it’s actually quite a different animal. What’s the story? The main difference: AMP Stories are specifically designed for publishers to create full-screen experiences for […]
Everyone wants to talk about over-the-top (OTT) and connected TV (CTV) right now, but they’re often confused for one another. They’re also used interchangeably by many marketers, brands, and sometimes, by the most erudite reporters. With all the TLAs (three letter acronyms) we love to employ in this industry, we thought it’d be a good […]
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Alessandro De Zanche, an audience and data strategy consultant. Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold, but there would be no […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ramsey McGrory, chief revenue officer at Mediaocean. With The Trade Desk’s market above $5 billion (Stock: TTD) and MediaMath’s valuation topping $1 billion following its last funding round, leading traditional demand-side platforms (DSPs) are […]
AdExchanger Talks is a podcast focused on data-driven marketing. Subscribe here. Dotdash is among the oldest continuously operating digital publishers. In its previous incarnation as About.com, the company employed legions of “experts” on topics as varied as saving for retirement, diabetes and the Middle East. Later, under the ownership of IAC, it rebranded as Dotdash and structured […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Who To Antitrust? There’s mounting pressure on the Department of Justice to investigate alleged antitrust violations by Comcast-NBCU. The American Cable Association (ACA) published a letter to Makan Delrahim, the DOJ antitrust chief, that said Comcast poses “a much greater threat to competition” than […]
For Julie DeTraglia, what started as an after-school habit watching re-runs of “The Mary Tyler Moore Show,” “Rhoda,” “All in the Family” and “The Carol Burnett Show” turned into a career in network and streaming TV. “It didn’t take long for me to understand that Hulu is the perfect place for me to have landed,” […]
The AI advertising agents will need their own trade group eventually. For now though, a bunch of companies are forming the Ad Context Protocol, or AdCP.
The desire for a data-driven reinvention of OOH inspired OUTFRONT to create agentic AI tools for executing and measuring OOH campaigns and comparing OOH to other channels.
A peek inside PubDesk, The Trade Desk’s new dashboard that gives sellers detailed info on how buyers value their inventory.
New Yorkers are bombarded by ads at every turn. But targeted ads? For your industry? While you’re on your way to an event for that industry? The surreality of that experience can still pack a punch.
CleanTap claims that 100% of the invalid traffic it spoofed was accepted into live auctions run by programmatic platforms and was successfully bid on by advertisers.
HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.
