Mobile revenue grew to 15% of digital revenue, up from 10% in the first quarter of this year. Earlier this week, the Times launched Mobile Moments, which will use insights about how people consume content on mobile to inform ad experiences. “We are hugely focused on mobile right now,” Kopit Levien said.
Paid Posts, the company's native advertising offering, are also produced with mobile in mind. “If you look at our most recent Paid Posts, most of them have video in them, and they’re all optimized for a mobile experience,” Kopit Levien said.
Thompson warned that growth in digital advertising will slow in the second half of the year, in part because the Times faces strong year-over-year comparisons.
But it’s also going to take a hit from the industry’s embrace of the viewability standard. “We expect viewability to have some impact in the near term on revenue,” Kopit Levein said.