The big revenue crossover point – where digital growth surpasses print declines – hasn’t hit yet. Amid print business declines overall, Meredith still posted a 4% gain in print last quarter, a sign of volatility.
While other traditional media companies like Time Inc. have been noisier about their digital transitions, acquiring companies like Viant and undergoing dramatic reorganizations, Harty said Meredith doesn’t need that level of change to steer in the right direction.
“We’ve got the best team in the media business,” he said. “We don’t have to go through major reorganizations like Time Inc. is going through. We already have the people in place to move the business forward.”
Enjoying this content?
Sign up to be an AdExchanger Member today and get unlimited access to articles like this, plus proprietary data and research, conference discounts, on-demand access to event content, and more!