Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Display Comeback Brian Morrissey pens “Display Ads Aim for a Banner Year” on AdWeek and says, “Banner ads, nearly given up for dead, are showing new life thanks to developments in the display ad business that could close the gap between ad spending […]
Resonate Networks announced that it has launched attitudinal targeting in a release on Wednesday. AdExchanger.com discussed the new targeting capabilities with Resonate Networks’ CEO Bryan Gernert. AdExchanger.com: Given the rich sources of social data available today, how important is social media to creating Resonate’s dataset? Or, is it important? BG: While social data is important […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. AOL Reports For The First Time AOL reported its 4th quarter 2009 earnings and among the takeways, “Domestic display revenue grew year-over-year for the first time in 8 quarters.” Get the Investor Relations Presentation (PDF) here. ClickZ’s Christopher Heine looks deeper into the earnings […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Dax Hamman, VP, Display Media, at iCrossing, a digital marketing agency. The average search marketer doesn’t rate display very highly. They operate in a very ROI-orientated world based on hard facts and close to 100% accountability. […]
Mobile ad network Jumptap announced targeting for the new Apple tablet computer, iPad, yesterday. Read the release. AdExchanger.com discussed the new iPad and the advertising opportunity enabled by it with Jumptap CMO Paran Johar. AdExchanger.com: What makes the Apple iPad (or tablet) a “mobile” opportunity? For Jumptap, what are the key differences of the iPad […]
Adam Cahan is CEO of Auditude which provides a technology platform for video management and monetization. AdExchanger.com: Please provide some background. How did Auditude begin? AC: Auditude was founded in 2005 around our Content ID/fingerprinting technology. In 2007, we took our first round of institutional financing and began to build the team we have in […]
Vlad Stesin is VP, Strategy at BLOOM Digital Platforms, makers of AdGear, an ad serving platform. AdExchanger.com: Please discuss AdGear. How did it start? And what challenge is AdGear trying to solve? The team working on the platform has built and operated the proprietary ad serving infrastructure at Cossette, Canada’s largest independent advertising agency. We’ve […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo! Reports Q4 ’09 Yahoo! reported its Q4 earnings for 2009 and the big news is “CEO Carol Bartz noting that the company would disable its irksome ‘hover interaction’ on the homepage,” according to Kara Swisher of All Things D. The Associated Press reports […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blodget, Calacanis Take On ComScore Henry Blodget and Jason Calacanis are on a war path! In a diatribe he published in his newsletter and then personal blog, entrepreneur Jason Calacanis is calling for a boycott of ComScore saying the audience measurement firm is a […]
“Displaying Search” is a column capturing the intersection of display advertising and search marketing. Today’s column is written by Justin Merickel, VP of New Product Development and Marketing at Efficient Frontier, a search engine marketing solutions company. The other day a group of us at Efficient Frontier gathered in a conference room to discuss display […]
Gamera, a media quality measurement startup for publishers, announced on Tuesday it raised $1.6 million to promote its service that combines data about a site’s ad experience with data about how its ads perform.
Ad industry experts call out trends to watch in 2026 and separate the real AI use cases having an impact today from the AI hype they heard at CES.
Fraud is eating into retail profits. A new startup called Pinch AI just launched with $5 million in funding to fight back.
On Wednesday, retail and CPG data company SPINS added a new piece with its acquisition of MikMak, a click-to-buy ad tech and analytics startup that helps optimize their commerce media.
Believe it or not, car oil change service company Valvoline is in the midst of a fascinating retail marketing transformation.
Agents, streamers and robots, oh my! Live from the C-Space campus at the Aria Casino in Las Vegas, our team breaks down the most interesting ad tech trends we saw at CES this year.
