Last week, Vibrant Media announced the acquisition of in-image ad network Image Space Media (ISM). From the release: “The acquisition of ISM will enhance the delivery of Vibrant Image, a product that identifies static images within brand-safe content across the Web and embeds small overlays within them at the bottom of the image.” Read the […]
Duncan McCall is CEO & Co-Founder of PlaceIQ, a location-based data advertising technology company. McCall discussed the latest regarding location-based advertising and his company, which announced a new round of funding in December. Click below or scroll down for more: Location-based Services Beyond Mobile The Granularity Available In Location-based Advertising Sentiment and Location First-party Data […]
It’s earnings season! Today, Google was among the first of the big Internet companies to report calendar Q4 2011. It’s interesting to note that Microsoft and IBM decided to report today, too. Conspiracy?!?! Perhaps against Wall Street analysts – a busy day for them. Google CEO Larry Page remarked in the earnings release that the […]
Yesterday, comScore announced its Validated Campaign Essentials (vCE) product which marks the next evolution in integrating AdXpose into its product line devoted to ad effectiveness. AdXpose was acquired back in August for $22 million (AdExchanger Q&A). The release states that vCE provides a “view of campaign delivery and a verified assessment of ad-exposed audiences via […]
For many years, the deliver of display media impressions through ad serving on a single media buy had resulted in a disconnect between what two different parties said was delivered in the ad serving food chain – think advertisers/agencies, ad networks and publishers .. they’re are all in this mix. Industry initiatives and innovation has […]
Glen Hartman is an Accenture Partner and serves as Global Managing Director, Digital Consulting for Accenture Interactive. Click below or scroll for more: Accenture View On Ads And Marketing Will Accenture Replace Agencies The Competitive Set DSPs and Ad Networks Thoughts On Acquisitions The Year Ahead AdExchanger.com: What’s Accenture’s view on the opportunities for the […]
Joe Apprendi is CEO of Collective, an online advertising technology and services company. As part of its “State of…” series of articles with industry executives, AdExchanger.com sat down with Apprendi to discuss his company, his views on the space, and the state of Collective today. Click below or scroll down for more: On Integrating The […]
Sign-up for the AdExchanger.com Daily Newsletter here. It’s been quite a year on AdExchanger.com as events encompassing the ecosystem of advertisers, publishers, agencies, tech and data companies have not disappointed and included many twist and turns. In that spirit, please climb aboard the AdExchanger.com time machine and re-live the excitement as you sip on your […]
It’s the end of the year and it’s time to look forward, but it’s also time to look back and see what’s happened – or not. In its final plunge into the crystal ball of “predictions,” AdExchanger.com reached out to members of the venture capital community and asked them to critique their predictions of last […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Neal Mohan, VP, Display Advertising, Google, offers his views. I’m excited about a ton of things, […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Rik van der Kooi, Corporate Vice President, Advertiser and Publisher Solutions Group for Microsoft, offers his […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Ross Levinsohn, executive vice president of the Americas region for Yahoo!, offers his views. One word– […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Matt Seiler, Global CEO, IPG Mediabrands, offers his views. Clients will pay their agency in direct […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” John Battelle, Founder/Chairman of Federated Media, offers his views. We expect to see tremendous consolidation and […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Jeremy Steinberg, Vice President, Digital Sales & Business Development – FOX News Channel and FOX Business […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Dave Zinman, Chief Operating Officer of Inadco, offers his views. “What has been will be again, […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Bill Duggan, Group Executive Vice President of the Association Of National Advertisers (ANA), offers his views. […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Nancy Hill, President of the American Association of Advertising Agencies (4A’s), offers her views. What will […]
The 2012 version of the AdExchanger.com “predictions” piece comes with a twist as a selection of industry execs offer their thoughts on the following question: “What’s going to happen next year in advertising that hasn’t happened before? And why?” Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), offers his views. A Digital […]
Boris Mouzykantskii is Founder, Chief Executive Officer & Chief Scientist of IPONWEB, a media trading technology company. AdExchanger.com: Please share a bit of background on IPONWEB. What does the name mean? BM: IPONWEB was originally founded with my wife in 2001 when I was still a lecturer and researcher in Theoretical Physics in the UK. […]
On Wednesday, Adobe Systems announced the acquisition of media buying platform and services company Efficient Frontier. In an interview with AdExchanger.com, Adobe’s John Mellor said in regards to the acquisition, “We are answering the call of customers to give them more capability in how they spend those dollars, how they understand performance, and how that […]
John Mellor is VP of strategy and business development for Adobe‘s Digital Marketing Business. He discussed yesterday’s acquisition of media buying services and platform company Efficient Frontier by Adobe (read the release) and its implications. AdExchanger.com: What would you say Adobe was looking for? And then we can get into why the Efficient Frontier offers… […]
Joel Jones has been announced as VP, Americas Ad Marketplaces at Yahoo! which includes responsibilities as the new head of Yahoo!’s Right Media Exchange in North America. Jones spoke to AdExchanger.com during last week’s ad:tech event about RMX and its latest developments. AdExchanger.com: Can you share a little background on you and your new role? […]
Good times were had by all at the AppNexus Summit in NYC today, as AppNexus gathered Yahoo!, Microsoft and Aol together for a little chat about their, potentially, big deal that will allow each of the three, huge publishers to sell each other’s “premium,” non-guaranteed, display inventory. (Tuesday’s press release here.) Participants for the panel […]
Yesterday, Yahoo!, Aol and Microsoft announced that they were going to sell each other’s “premium” non-guaranteed display inventory through Microsoft Exchange (supported by AppNexus) and Right Media Exchange. From the release, RTB will be a part of the mix: “By integrating one another’s real-time bidding (RTB) technologies to facilitate the availability of nonreserved inventory by […]
It’s only been 60 or so days since All Things D’s Peter Kafka broke the story, but Microsoft, Yahoo! and Aol made it official in a press release: “The agreements will allow ad networks operated by Yahoo!, Microsoft and AOL to offer each other’s premium nonreserved online display inventory to their respective advertising customers.” And […]
Today’s mega-retailers sit in a unique position that will prove a critical element to media online and off. They have a store at the corner. Many corners. And that’s because – news flash – humans aren’t going all-digital with an I.V. into a data warehouse. Though we may spend endless hours in our Facebook world […]
John Squire is Chief Strategy Officer of Coremetrics, an IBM company. He discussed his company’s new enterprise analytics product and digital data exchange as well as marketing challenges with data today. Click below or scroll down for more: Unica and Coremetrics Where SPSS Fits The Digital Data Exchange Agencies and IBM AdExchanger.com: Can you talk […]
Brad Rencher is SVP and GM, Omniture Business Unit, Adobe. On Tuesday, he discussed his company’s acquisition of Auditude, data-driven marketing, and the Adobe strategy ahead. Click below or scoll for more: Why Buy Auditude? Other Acquisition Possibilities On Merging The Creative Of Adobe, Data Of Omniture Ad Networks And Exchanges AdExchanger.com: What were some […]
With consumer privacy concerns around online behavioral advertising continuing to percolate both inside and outside the industry, AdExchanger.com asked a selection of ad technology executives their thoughts on how to articulate the opportunity unlocked by the use of tracking the consumer online for advertising purposes. Simply, the question is… “If a consumer asked you “Why […]
