IZEA, a company that connects social media content creators with brands, recently rolled out a cloud-based “Sponsorship Marketplace” to help advertisers automate content distribution and measurement. IZEA’s network is comprised of over 50,000 registered advertisers and agencies. Some of the company’s agency partners include Mindshare, Starcom, Initiative, Ogilvy and Hill Holliday. Founder and CEO Ted […]
Updated with comment from Yahoo Yahoo has been courting agencies for months, rumoredly circulating a blueprint to bring Tumblr sponsored posts off-site to Yahoo owned-and-operated properties, as AdExchanger reported in early May. Yahoo has now emerged with those plans publicly, rolling out on Tuesday Tumblr Sponsored Posts through Yahoo’s network, which the Internet company claims will reach […]
As agencies, media companies, and platform players converge on the south of France for the annual Cannes Lions festival, the overall state of their industry appears to be strong. In its latest media spend forecast, Magna Global remains bullish on both total media owner advertising revenues and programmatic revenues. Meanwhile, total media spend will grow […]
Following its glitzy, star-studded digital NewFront in April, AOL got down to business. It closed in on marketing attribution vendor Convertro the same day Google grabbed pure-play competitor Adometry in early May. Then it went shopping again, snapping up TV audience-targeting platform PrecisionDemand. AOL’s acquisitive behavior is not entirely surprising. The company is constructing an […]
It’s a tradition as revered as turkey on Thanksgiving and baseball in the summer: ad agencies dumping budget at the end of each quarter so they won’t lose it at the beginning of the next. “There’s an artificial market dynamic that resets every month in programmatic where at the end of every quarter, we see […]
Since demand-side platform (DSP) SiteScout’s $40 million acquisition by Centro in last November, the company has evolved its business model from a pure self-serve platform to managed services. Shawn Riegsecker, Centro’s CEO, hinted at the time of acquisition the company might acquire a data-management platform to extend its biddable media offerings. Matt Sauls, cofounder and […]
Ad tech company Undertone has promoted its COO Corey Ferengul to CEO, effective June 1. He replaces current CEO and founder Michael Cassidy, who will move into a chairman role. Cassidy has been at the helm of Undertone since its founding 13 years ago. “It’s the right time based on where the company is,” said Eric Franchi, Undertone cofounder […]
Digital publisher Internet Brands has seen a revenue uptick from a new ad unit implemented across some of its sites. Since launching the so-called InFold format from ad tech provider Infolinks across its auto community and travel and leisure verticals, revenue in those verticals grew 2.5 times across Web and mobile, with CPMs increasing by more than 180%. […]
AOL CEO Tim Armstrong addressed a crowd of close to 2,000 media buyers at its NewFront Tuesday night with an exuberant, “tonight is about connecting content with distribution.” It’s clear, with AOL, that much of that connection will happen through video. Ran Harnevo, president of AOL Video, talked up digital video and its intent to […]
Content discovery company Outbrain has allegedly flirted with an IPO for well over a year now, with the most recent report claiming a target of around $100 million. CEO Yaron Galai did not comment on a potential IPO, which is expected to materialize in the first half of the year. Instead, he focused his attention […]
Google’s search engine may eventually reward Web sites that use encryption and if it does, advertisers may find themselves cut off from useful data. Matt Cutts, the head of Google’s Webspam team, hinted at the recent SMX West conference hosted by Search Engine Watch editor Danny Sullivan that Google is indeed considering revising its search […]
The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid programmatically on mobile and Web display inventory on YP’s ad network. YP claims to have more than 300 publishers on its Local Ad Network, including AOL, Yahoo and Pandora. “With display, […]
Conventional wisdom holds that real-time bidding (RTB) transactions should occur within 60-to- 100-milliseconds. As more bids compete for impressions in the open RTB ad auction environment, lower lag time between various computing outputs means higher bid completion rates. Consequently, reducing latency is a large consideration in developing RTB algorithms. Some RTB players like AppNexus address […]
Kantar Media SRDS has added programmatic digital ad inventory to its media planning platform, which aggregates advertising rate card information for a wide range of supply sources. It’s another indicator of how demand for “programmatic direct” continues to transform the traditional planning and buying process. WPP Group-owned Kantar is partnering with supply-side platforms (SSP) PubMatic, […]
Facebook’s Atlas Advertiser Suite is laying the groundwork to support “programmatic direct” buys for Microsoft inventory. Beginning in early 2015, Atlas will begin supporting programmatic purchases of Microsoft ads directly through the Atlas interface. Atlas customers will be able to query avails in Microsoft’s ad serving system and reserve guaranteed buys programmatically. Over time the […]
When the Media Ratings Council (MRC) last week lifted its advisory against buying and selling display ads based on viewability, it marked a milestone in determining whether an ad was actually seen. However, a number of industry execs say the problem is far from solved in display (let alone video, which still lacks a common […]
One of PC giant Dell’s first steps as a private company is overhauling its marketing spend. Dell executives unveiled results from its work with marketing attribution firm Visual IQ on Thursday at Forrester’s Forum for Marketing Leaders. “Our goal was to understand the optimal ways to reach our customers through all the channels that we […]
Ben Edelman and Blinkx can’t get enough of each other. Three months after Edelman – an associate professor at Harvard – swatted ad tech firm Blinkx for allegedly deceptive adware install practices, and three weeks after Blinkx hit back with a point-by-point rebuttal that also called out Edelman’s financial ties to clients who have shorted the […]
With the rise of video and native ad formats, traditional display ads don’t get a lot of love in media buyer circles. But they do get plenty of money, as a new ZenithOptimedia forecast makes clear. Spending on standard display ads (i.e. desktop banners) will rise 16% in 2014, “boosted by the revolution in programmatic […]
Microsoft and Yahoo are loosening their stranglehold on their premium display inventory. MediaMath has set up a buying program that includes guaranteed direct buys in a programmatic environment. The program is enabled through partnerships with publishers Yahoo and Microsoft, along with technology partners Shiny Ads, iSocket and Yieldex. The partnership represents the latest industry attempt […]
Want to buy a comment? Commenting platform Disqus released Monday a featured called Sponsored Comments, following a month-long beta testing period that included The New York Times, Yahoo and Xerox, among others. This is not Disqus’ first foray into advertising products. Sponsored Comments arrives roughly one and a half years after it released its first […]
Ad-targeting company Netseer is one of the pioneers in contextual ad targeting, but as advertisers changed their focus from placements to audiences, the 8-year-old company knew it had to keep up with the times. Netseer’s products include media-buying services and a contextual links ad network. And this week it launched a viewability solution called the […]
The Media Rating Council (MRC) on Monday lifted its advisory against buying and selling display ads based on viewability metrics. “The state of viewability measurements is much better than it was 16 months ago and viewability vendors have greater insight into the range of ads that are served in campaigns,” said David Gunzerath, SVP and […]
Digital ad fraud has lately gained mainstream awareness, and many marketers at leading brands now realize the threat that fraud poses to their ability to track online advertising. A Wall Street Journal piece last week chronicled concerns at organizations like L’Oreal, General Motors and Verizon Communications. Fortunately for marketers, as the bad guys are shifting their […]
Self-serve programmatic media buying is gaining favor with the in-house marketing set. That was a key trend that emerged at AdExchanger’s Programmatic I/O conference in San Francisco Monday, where approximately 500 marketers and data-driven tech companies convened to share how programmatic media buying is changing advertising. At the outset of the show, AdExchanger Director of […]
The term “programmatic” is contentious even among its faithful adherents. Not only does it inadequately describe a range of ad-buying activities, it also implies that everything is done automatically, as if robots are replacing a human sales staff. But a panel during the Premium Programmatic 360 summit (presented by Sonobi and MediaMath) held Wednesday in […]
Although Google is the $4 billion darling of the US display ad space, players like AOL, Amazon and Facebook are closing in on that share. Most noticeably, Facebook, which for the first time last quarter served more ad impressions on mobile devices than on the desktop, experienced a 50.5% increase in US digital display ad […]
Native advertising technology startup TripleLift has raised a $4 million Series A round led by True Ventures. The investment, made three months ago, has gone toward building out the company’s RTB-based native ad exchange. New York-based TripleLift’s CEO, Eric Berry, said the money has supported hires in engineering, sales and business development. In addition to […]
One of the key strengths of a business is knowing when to pivot. For demand-side audience-targeting platform ChoiceStream, that involved switching from product recommendation software to programmatic advertising services in 2011. Eric Bosco, formerly the company’s COO, took the reins as CEO last May. AdExchanger spoke with Bosco about the company’s transition. AdExchanger: Where does […]
Positioning its latest purchase as another effort to clean up the fringes of the display ad ecosystem, Google’s Neal Mohan announced today the acquisition of spider.io and its seven employees, led by founder Douglas de Jager. Terms of the deal were not disclosed. In a post on the DoubleClick Advertiser blog, Mohan wrote: “Today we’re […]
