Home Online Advertising Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

Key Ad Leader Ramaswamy Leaves Google, Prabhakar Raghavan To Take His Place

SHARE:

Ryan Joe contributed

One of Google’s key ad executives is riding off into the VC sunset.

Sridhar Ramaswamy, SVP for ads and commerce,  will depart the Googleplex for a role with Greylock Ventures, Forbes reports.

Prabhakar Raghavan, VP of Google cloud apps, will become the new ads honcho.

“I’ve long admired how Sridhar and his team have led innovation in advertising for our industry, built on the most amazing infrastructure,” Raghavan said in a statement. “I’m honored to take on this very important mission to help billions of people find useful, relevant commercial information and ensure that users, creators, publishers and advertisers are able to thrive in an ecosystem built on transparency, trust and value.”

Ramaswamy helped Google’s ad platform business grow from $1.5 billion to $100 billion over 15 years. “Google’s ads business remains strong and I am happy to transition this world-class product and engineering organization to a leader of Prabhakar’s caliber,” Ramaswamy said in a statement.

Google CEO Sundar Pichai also gave his vote of confidence in a statement, citing Prabhakar’s “incredible management experience, and the deep technical expertise to match.”

Meanwhile, Ramaswamy will help Greylock work with companies focused on big data, machine learning, artificial intelligence and analytics.

Must Read

Criteo Lays Out Its AI Ambitions And How It Might Make Money From LLMs

Criteo recently debuted new AI tech and pilot programs to a group of reporters – including a backend shopper data partnership with an unnamed LLM.

Google Ad Buyers Are (Still) Being Duped By Sophisticated Account Takeover Scams

Agency buyers are facing a new wave of Google account hijackings that steal funds and lock out admins for weeks or even months.

The Trade Desk Loses Jud Spencer, Its Longtime Engineering Lead

Spencer has exited The Trade Desk after 12 years, marking another major leadership change amid friction with ad tech trade groups and intensifying competition across the DSP landscape.

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters

How America’s Biggest Retailers Are Rethinking Their Businesses And Their Stores

America’s biggest department stores are changing, and changing fast.

How AudienceMix Is Mixing Up The Data Sales Business

AudienceMix, a new curation startup, aims to make it more cost effective to mix and match different audience segments using only the data brands need to execute their campaigns.

Broadsign Acquires Place Exchange As The DOOH Category Hits Its Stride

On Tuesday, digital out-of-home (DOOH) ad tech startup Place Exchange was acquired by Broadsign, another out-of-home SSP.