Leverage Your First-Party Data

With so many Customer Data Platform tech trends of the moment (composable? unbundled? or whatever we’re calling it today?), it is easy to get lost in the merits of a best-in-breed versus an integrated platform strategy. Don’t chase the wrong things by confusing features and functionality. Start with your business objectives and outcomes.

After hearing the challenges marketers and technology teams are facing, we decided it was time to clear the air and provide a resource based on industry research, practical tips and our many years of in-depth, tech-agnostic knowledge of what works.

Our eBook provides:

  • Top questions you need to get answers to
  • Tips for partner assessments
  • Rationale, data and facts on why personalization works
  • References to credible studies on transcending data management, personalization and improving data quality

Levarage Labs: Begin with the End Ebook

If you’re ready to dive in a little deeper, fill out the form below to download our ebook “Begin with the End: When Building the Ideal Data Stack, Focus on Business Outcomes Before Tech Functionality.”

Leverage Lab: Connect Better

About Leverage Lab:

Leverage Lab is on a mission to connect fragmented silos of customer data and drive revenue. As the unrivaled first-party data consultancy, we empower teams with deeper knowledge, tools and insights to create a more engaging customer journey. We’ve helped brands from around the globe drive new revenue, boost ROAS and build deeper connections.

More from Leverage Lab:

Think Before You Leap: You’ve likely seen a post or heard some conflicting views around customer data platforms, data warehouses, or unbundled CDPs. As a first-party data consultant and tech agnostic organization, we want to be clear, both sides are right. And, both sides could be wrong, at times. Read the full article.
Promises of Personalization: Too many companies are missing opportunities and wasting money in the wrong places. Our belief has always been that technology is a tool to help you reach your goals. Begin with measurable objectives and use cases before exploring technology. Many enterprise marketers managing customer journeys filled with addressable touchpoints have realized that personalization managed at the CDP level might not cover as much of the journey as they hoped. Read the full article.

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Marketecture Buys AdTechGod (No, Really)

Marketecture has acquired AdTechGod – an anonymous ad tech Twitter poster turned one-man content studio – and the AdTech Forum, an information resource hosted by AdTechGod and Jeremy Bloom.

Why The False Advertising Lawsuit Against Poppi Is Bad News For RMNs

This week’s dispatch explores the new trend of false advertising class-action suits in the food and CPG industry and how the evolution of online, data-driven retail media could exacerbate the problem.