Broken Trust. Blurred Lines. Big Shifts.
The advertising industry is undergoing a major transformation as long-standing practices are redefined and both brands and agencies rethink how they structure relationships, allocate resources, and measure value.
In this exclusive research report, AdExchanger and Basis Technologies uncover how 227 senior brand and agency executives view the industry’s biggest challenges, where tensions and opportunities lie, and what forces will shape the future of digital advertising.
Why Download This Report:
- Insights into how brands and agencies view today’s biggest challenges and opportunities
- The changing dynamics of brand–agency relationships and in-housing strategies
- Evolving programmatic strategies and approaches to data control
- The expanding role of AI in advertising decision-making
- Forward-looking perspectives on the industry shifts shaping the years ahead
Who Should Read This Report:
Marketers, agency leaders, programmatic strategists, and anyone navigating the fast-changing world of digital advertising.
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Get the full report and access the insights that will shape your advertising strategy in 2025 and beyond.
SEE THE INSIGHTS
Download Broken Trust, Blurred Lines:Who Owns the Future of Advertising?
