“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mendel Senf, CEO at Yieldr. There’s been plenty of commentary on the problems that exist within digital advertising, spanning from fraud and viewability issues to opaque practices and brand safety […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Patrick Hounsell, executive vice president and chief digital officer at Merkle. I was at an industry conference recently. It was another in a long line of events where one smart industry […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Every couple of years, the industry develops an infatuation with a new topic. Today’s infatuation: describing the current media trading […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Paul Longo, managing director at Accordant Media. Every brand has a checklist when it comes to its programmatic media strategy. Right time – check. Right place – check. Right message – […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Finn Faldi, CEO at Trueffect. Data has become the modern-day currency for brands to maintain a competitive advantage. As a result, brands have increasingly built entire infrastructures – a combination of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Louis Moynihan, vice president of strategic alliances at Demandbase. Last year, I declared the convergence of ad tech and marketing tech to be a key theme of 2014. Since then, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost Prioleau, CEO and co-founder at Simpli.fi. Dynamic ads, where the ad shown to a particular user reflects products viewed or pages visited, have been a popular mainstay of programmatic advertising […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. Little known fact: The Dalai Lama is technically not chosen, but rather found. This idea of “being found rather than chosen” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lux Narayan, co-founder and CEO at Unmetric. It’s sad to see the “Mad Men” series come to an end. The show struck a nostalgic chord for me and others with […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ali Bohra, director of product marketing at Adobe. Are you reaching your audience where they are most often? It’s an increasingly important question for marketers today. The rapid proliferation of […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Gilbreath, co-founder and president of Ahalogy. Back in the golden years of advertising, the creative agency was king and media folks were second-class citizens. A typical agency meeting was spent debating […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Bob Buch, CEO at SocialWire. Facebook launched a remarketing product in February called Dynamic Product Ads (DPAs), which essentially represents the beginning of the end for the hundreds of ad […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Stocki, vice president of digital services at Experian Marketing Services. You won’t get fired for buying age and gender gross rating points (GRPs) at this year’s upfronts. But mark […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Thierry Cornet, partner portfolio manager at UM. The market is awash with mobile ad networks claiming to be specialists in geolocation and, more recently, device bridging. But pulling back the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tony Casson, senior director of ad tech products at sovrn. Advertising impressions are the means by which advertisers attribute value to people they hope to engage in ad campaigns. The […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nanda Kishore, chief technology officer at ShareThis. When you’re an Olympic sprinter, the only thing that matters is speed. But when you’re an online advertiser, you need more than just […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lauren Moores, vice president of analytics at Dstillery. Earlier this week, I participated in the Five Boro Bike Tour, a 40-mile trek through the streets of New York. We rode […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tim Abraham, director of data platforms at Adbrain. Digital channels have provided a great return in dollar value and consumer insights. The emergence of cross-device solutions measurement has become a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matt Keiser, founder and CEO at LiveIntent. If I’ve learned one thing from my 20 years in marketing, it’s this: When brands market to people, they expect to be able […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kathy Leake, CEO at Qualia. As cross-screen marketing continues to evolve, the industry’s approach to the underlying data science also will mature. The amount of time consumers spend per platform […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Amihai Ulman, founder and chief operating officer at Mass Exchange. Measuring the comparative value of media inventory has been a longstanding challenge. For both sides, the relative value of media […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Tom Triscari, CEO of Labmatik. It is a response to “Advertisers May Unknowingly Add To The Industry’s Fraud Problem,” posted on AdExchanger on April 23. The interplay of demand, supply and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, president and chief revenue officer at Sticky. More than a decade ago, Harvard Business School professor Gerald Zaltman reported that 95% of consumers’ purchase decision-making takes place […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt Naeger, executive vice president of strategy and analytics for Merkle’s Digital Agency Group. The one certainty of digital marketing over the last 20 years is that it is always changing […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Emad Georgy, senior vice president of product development and global head of development at Experian Marketing Services. In the age of the half-read article, far too few have taken the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Dolan, founder and president at WorkReduce. I was in a bar with an ad tech CEO who was describing a visit to a luxury brand CMO. “It’s my first […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Upstone, CEO at LoopMe. Big, dominant Internet and app players are investing heavily in mobile native video advertising. Facebook, for example, could sell $700 million worth of autoplay native […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Hagai Shechter, CEO and founder at Fraudlogix. Online ad fraud is a problem nearly as old as the online advertising industry itself. By now the existence of fake traffic, including bots […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Peralta, CEO at AudienceScience. As the digital media industry continues to push for a deeper understanding of ad viewability, some advertisers, including Havas, GroupM and Unilever, are making it […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kristin Marlow, managing director at Accordant Media. The recent Nielsen acquisition of eXelate, an independent data management platform (DMP), marks the latest in a string of major mergers that have […]
