“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Niel Robertson, CEO of Trada, an online marketplace technology company. Driving between Boulder and Denver the other day, I did something completely old school – I turned […]
“Data Driven Thinking” is a column written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Rob Leathern, CEO of XA.net, an online advertising company. What’s an ad network anyway? Some would say: an entity that manages yield for both publishers and advertisers, […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Darren Herman is Founder, Varick Media Management and Chief Digital Media Officer of The Media Kitchen, kbs+p. Click To Enlarge It’s that time of year again when business and trend forecasting articles start […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Amiad Solomon, Founder & President at Peer39. Over the past ten years, the search advertising industry has grown tremendously. In no small part due to companies like Google […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Marc Kiven, Founder and CRO BrightTag. Fall is upon us. It’s that time of year when experienced gardeners are preparing their plants for winter. It’s what you do […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Engagement is the unit of monetization in the ad world, yet engagement is not what is bought and sold in online […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Mendez, founder of Yieldbot. Context comes from the Latin word contexere. The literal meaning is “joining together by weaving”. The Greeks had a word not just for […]
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Alan Pearlstein, CEO at Cross Pixel Media. I believe that retargeting has flaws and any active participant should be aware of them before engaging in the tactic. The […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Chris Zaharias, SVP of Sales at Dapper, an online advertising technology company. Repeat after me: The #1 issue in retargeting is not privacy The #1 issue in retargeting is […]
“Data Driven Thinking” is written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is written by Matt Shanahan, SVP of Strategy for Scout Analytics. Several weeks back, I wrote an opinion piece that explored “attention economics” or the importance of impression quality in online advertising. […]
