In this fast-paced and insightful conversation from Cannes, Michelle Urwin, Chief Marketing Officer at Skai, breaks down the top three trends shaping Amazon Ads and how advertisers are successfully targeting their rich data across platforms and devices driving more revenue and maximizing campaign performance.
Court is back in session. And the fate of the open internet is in the balance.
Privacy isn’t black-and-white, says the FTC’s Chris Mufarrige, promising evidence-driven consumer protection cases under the Trump administration.
Rather than sharing universal TIDs that any DSP or curator can access, Raptive says publishers should instead share encrypted TIDs with an encryption key provided only to trusted demand-side partners.
Clear Channel will provide advertisers weekly, mid-flight reports on outcomes driven by its inventory in order to bring OOH measurement closer to the speed of digital.
Keeping American kids safe in what FTC Commissioner Mark Meador calls “an increasingly complex and fast-paced technological environment” is a top priority for the agency.
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
Court is back in session. And the fate of the open internet is in the balance.
Is a divestiture of Google’s publisher ad server and ad exchange products necessary – or impossible? During day two of the remedies phase of the DOJ’s ad tech antitrust trial, both sides went through a grueling back-and-forth about the future of Google Ad Manager.
The Trade Desk and Acxiom have a new product that plugs into Kokai to create a live feedback loop between UID2 IDs and real-world outcomes.
SSPs are staring at their own demise. And it’s because, for over a decade, SSPs have positioned themselves as agnostic platforms.
In today’s digital advertising landscape, first-party data and clean rooms remain highly relevant. However, artificial intelligence (AI) has also been dominating much of the conversation lately.
