A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Comic: Total Audience Measurement
By Nate Neal
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Amazon Expands Its Programmatic Integration With SiriusXM
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback
Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.
Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.
Meta Has New Tools For Brand And Performance Goals, With A Focus On AI (Of Course)
Meta is rolling out Reels trending ads, value rules beyond just conversions, upgrades to Threads and pixel-free landing page optimization.
Google Search Ads 360 Adds Criteo As First On-Site Retail Media Supply Partner
Criteo announced a partnership with Google Search Ads 360 (SA360), Google’s enterprise search advertising platform, making Criteo the first third-party vendor to integrate with Google for on-site retail media supply.
Minute Media’s Latest Acquisition Brings Automated Content Creation To Its Online Sports Video Network
As display falters, Minute Media is acquiring AI tech that cuts longer-form video content and full-length games into bite-size clips.
Popular
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Amazon Expands Its Programmatic Integration With SiriusXM
On Tuesday, Amazon DSP announced an expanded integration with satellite radio company SiriusXM.
-
Omar Tawakol Is Merging His AI Startup Rembrand With Spaceback
Rembrand announced that it’s merging with creative automation startup Spaceback to build a unified AI-powered platform for “content-based” CTV, digital video and display.
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PODCAST: The Big StoryAI-Driven Ad Tech Acquisitions
From a $637 million PE acquisition of healthcare of a DSP to acquisitions of freshly minted startups, there’s been a flurry of ad tech deals this month. And they have one thing in common: AI.
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The False Trade-Off: Why Marketers No Longer Have To Choose Between Precision And Scale
For too long, marketers have been stuck in a false dilemma: Do you want reach, or do you want relevance? Mass exposure, or accurate targeting?
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Retail Media Is Starting To Come To Grips With The Fact That We All Know Nothing
Retail media is entering what might be called its Socratic phase. The closer we to get to understanding an ad campaign’s real impact and business results, the clearer it is that we have no idea how this thing works.