Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
Comic: The Remedy Phase
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Kevvo
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Meta Has A New Ad Ranking System Built On LLMs, Plus Upgrades To Andromeda And GEM
Meta now scores every eligible ad for every impression at more than a billion ads per second, one of three ad ranking upgrades Meta announced on Wednesday.
Marketbridge Acquires Channel99, A Specialized DSP For B2B
The agency services group Marketbridge added to its portfolio on Tuesday by announcing its acquisition of Channel99, a B2B advertising and attribution tech company.
Programmatic, FAST And Queerness – The Trifecta Of Revry’s Future
The law-professional-to-queer-media-founder pipeline is not a particularly common one. But it’s exactly how Alia J. Daniels came to co-found Revry, a free streaming platform centering LGBTQ+ storylines.
Beehiiv Brings Dynamically Inserted Podcast Ads To Its Publisher Platform
Podcasters can open their inventory to programmatic demand to complement their direct-sold host-read ads and monetize their back catalogs.
Stagwell Acquires Publisher Monetization Network Freestar
The deal is the latest sign that media buyers are moving closer to publishers to shorten supply paths and get at the audience data they need to train AI agents.
The Healthcare Marketing Tech Company OptimizeRx Is Going Programmatic
OptimizeRx, which has software that plugs into the systems doctors use to prescribe drugs and maintain patient records, has taken its next big step into the world of programmatic through a new partnership with The Trade Desk.
