A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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How Kenvue Avoided $3 Million In Wasted Media Spend
Stop thinking about brand safety verification as “insurance” – a way to avoid undesirable content – and start thinking about it as an opportunity to build positive brand associations, says Kenvue’s Mark Proulx.
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NYT’s Ad And Subscription Revenue Surge As WaPo Flails
While WaPo recently lost 250,000 subscribers due to concerns over its journalistic independence, NYT added 260,000 subscriptions in Q3 thanks largely to the popularity of its non-news offerings.
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Google And The DOJ Recap Their Cases In The Countdown To Closing Arguments
If you’re trying to read more than 1,000 pages of legal documents about the US v. Google ad tech antitrust case on Election Day, you’ve come to the right place.
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Programmatic Audio Is A Tough Market. So SoundCloud Is Leading With Display And Video
To court new programmatic buyers, SoundCloud is now selling its display and video ads via open auction and private marketplace deals that combine multiple types of inventory.
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Snapchat’s New Lead Gen Tools Help SMBs Seal The Deal With New Customers
Snapchat probably isn’t the first thing you think of when you hear “CRM,” but Snap is trying to change that.