A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Happy Juneteenth! This classic AdExchanger comic was originally published on June 19, 2020.
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Happy Juneteenth! This classic AdExchanger comic was originally published on June 19, 2020.
NBCU is testing agentic systems that can automatically activate campaigns across its entire portfolio – including live sports on linear.
A few years ago, “data clean rooms” were all the ad tech trades could talk about. Fast-forward to 2026, and maybe advertisers don’t need to know what a data clean room is after all.
Publishers have been losing 20%, 30% and in some cases even as much as 90% of their traffic and revenue over the past year due to the rise of zero-click AI search.
OpenX’s new API suite provides ad buyers with a more detailed view of the bidstream and, as a result, more accurate targeting.
The era of “managed decline” is over; the era of existential clarity has begun. Publishers are no longer guessing what the post-platform world looks like. We are living in it.