A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
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Marriott Takes The Leap Into Retail Media With New Media Network
In June, Marriott launched a new media network designed to connect its customers to relevant brands throughout the travel journey.
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How Warner Bros. Discovery Ensures That Shoppable Ads Fit In Its Shows
To QR or not to QR, that is the question. But here’s a better one: Shouldn’t TV studios first guarantee that the products featured in made-for-TV shoppable moments are ones viewers actually want?
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Comic: Revenge Of The Data Nerds
Enjoy this weekly comic from AdExchanger.com that highlights the digital advertising ecosystem …
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Conversion APIs Are Becoming Table Stakes – But Not All Brands Have Bought In
CAPI integrations have moved from a nice-to-have to a necessity for anyone operating within walled garden environments. Now they’re laying the groundwork for an outcomes-driven ad ecosystem.
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How A Couples Therapy Startup Grew Into A CDP For Health Care Marketers
When Ours, a telehealth service for couples counseling, launched in 2020, it wasn’t planning to eventually pivot to a health care-focused customer data and privacy compliance platform.