A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Are CAPIs The Next Phase Of Performance TV?
Netflix unveiled its own conversion API to help brands measure outcomes as CAPIs become increasingly popular in streaming advertising.
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MMM Platform Mutinex Brings On TransUnion’s Mike Finnerty To Head Its US Business
Mike Finnerty is leaving TransUnion to become Mutinex’s US president and lead the company’s expansion stateside.
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Understanding MCP, The ‘Universal Adapter’ For AI In Advertising
Your TL;DR on MCP, the open standard that lets AI models connect to tools, remember context and run workflows across platforms.
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Viant Had A Good Q4, But Still Needs To Punch Up At Bigger Platforms
Viant reported its Q4 and full-year 2025 earnings on Wednesday evening and investors appeared pleased.
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OPINION: On TV & Video
Why ads.txt Needs To Evolve For Connected TV
Complexity hasn’t made the CTV supply chain difficult to trust. This is a transparency problem and, more specifically, an ads.txt problem.

