A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
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Omnicom Has An AI-Powered Plan To Cut Out Ad Tech Middlemen
Omnicom is rebuilding its media machine around Acxiom and agentic AI in a bid to push more spend to publishers and sidestep the “messy middle.”
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The Trade Desk Makes Its DSP Available Within Skai And Pacvue
The Trade Desk announced that it will begin allowing mutual clients to use its DSP within the Pacvue or Skai platforms.
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Supplement Brand Ritual Taps Chord To Help Understand Its Historical Data
With its new funding, commerce data platform Chord plans to help brands access their data more easily by unifying it within one platform.
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Rakuten And Impact.com Forge A New Alliance That Resets The Affiliate Industry
The two longest-standing names in the affiliate and partnership marketing category, Rakuten and Impact.com, have decided to stop fighting each other and will instead fight together.
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Zefr Builds A New Front Door For YouTube Buys
Zefr’s new agentic hub lets advertisers set up campaigns agentically using natural language prompts, thanks to an AdCP integration.

