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AI

ChatGPT Ads Have Begun Showing Up For Logged-Out Users

Good news for advertisers, many of whom have found it difficult to meet minimum spend budgets on ChatGPT: Logged-out users can now see ads.

Commerce Roundup

Amazon Faces An Easy Boycott But An Existential Question

The Amazon advertising boycott last week wasn’t really about Amazon’s ad platform as much as it was a dispute over evolving seller economics, which raises a fundamental question: Can you even build a brand on Amazon anymore?

Gaming

Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.

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AI

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers

Agentic commerce company Envive builds on-site agents for brands like footwear company Clove, painting a clearer picture of what their customers are looking for.

CTV

Don’t Worry About Netflix – It’s Doing Fine Without Warner Bros. Discovery

Paramount might have outlasted and outbid Netflix in the competition to acquire Warner Bros. Discovery, but Netflix is not overly fussed about the loss.

CTV

Paramount’s Upfront Pitch Is About Three Things

Paramount is merging the ad tech stacks behind Paramount+ and Pluto TV, releasing a new performance product, offering more control over ad placements and introducing dynamic ad insertion in live sports.

Popular

  1. Frans Vermeulen, Co-Founder & President, Swivel
    OPINION: On TV & Video

    Why CTV Is Becoming The First Real Test Of Agentic Advertising

    CTV never fit cleanly into campaign execution models built for RTB-based trading. Whether agentic AI solutions can simplify the complicated CTV landscape for publishers will be their first real test case.

  2. programmatic transparency

    The Tech Lab’s New Programmatic Governance Council Is So Over All The Ad Tech Drama

    A new IAB Tech Lab group is working on ground rules for the very unruly $200 billion programmatic ad market. Godspeed!

  3. Gaming

    Unity And Index Exchange Unite Behind Gaming Data In Non-Gaming Channels

    For the first time, Unity’s gaming audiences will be available for ad targeting outside the Unity platform, with Index Exchange using Unity’s data to curate web and CTV inventory.

  4. Seattle, WA USA - circa February 2023: Close up view of Liquid Death sparkling water for sale inside a grocery store
    Measurement

    Liquid Death Lets Incrementality Decide What Tactics To Kill And What To Keep

    Behind its edgy marketing, Liquid Death faces a familiar CPG problem: Most sales happen at the register, where media measurement goes to die.

  5. Publishers

    Trusted Media Brands Gets An AI Assist To Sell Cross-Platform Audiences

    Buyers want a single, coherent view of reach and performance across programmatic. But for publishers, the operational reality is quite messy. Trusted Media Brand is using AI to clean it up.