A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem…
Roku and AppsFlyer announced the launch of a new self-reporting network (SRN) integration between both companies, which will allow mobile app advertisers to more effectively measure their streaming video campaigns
What can pureplay ad tech companies do to clean up their rep on the Street?
Since the Trump administration first threatened a 25% increase in import tariffs on Canadian goods in February, The Great White North’s sentiment towards its southern neighbor has been decidedly less neighborly.
Principal-based buying isn’t inherently bad. When incentives are aligned, clients get more precision and speed than traditional agency models often allow. The issue isn’t the mechanism; it’s the incentives.
The real risk isn’t in running robust tests; it’s in wasting money or cutting high-performing channels based on misleading conclusions from bad measurement.