A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…
Comic: A Modern Cinderella Story
By Nate Neal
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Why Critics Say Email-Based IDs Don’t Work For CTV
Many CTV buyers and sellers aren’t convinced email targeting makes sense in a media channel that doesn’t prioritize one-to-one ad personalization. They also worry FAST channels are creating email-based IDs using data from third parties.
PODCAST: AdExchanger Talks
How ‘Wrapped’ Insights Become Audience Segments
How does Spotify translate quirky Wrapped labels, like “divorced dad hipster,” into ad audiences? And is AI-generated content safe for brands? Spotify’s Global Head of Ad Product Katie English weighs in.
Pirated Sports Streams Are Warping TV’s Most Important Ratings
Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.
AI Is Redefining Premium Content – Which May Not Be A Good Thing
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
PODCAST: The Big Story
Prog AI Live: AI’s Slippery Slop
Recorded live in Las Vegas at Prog AI, the AdExchanger team tackles a tricky question: As AI floods the feed with chaotic, addictive content and people engage with it, what does “premium” even mean anymore?
The Programmatic Auction Is Changing In Real Time – Here’s How
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
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The Programmatic Auction Is Changing In Real Time – Here’s How
Two decades after the first RTB auction, programmatic is more complex than ever – and that’s before you even consider generative AI.
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AI Needs Humans In The Lead, Not Just In The Loop, Says JPMorgan Chase Programmatic Lead
Automation has its place, but good marketing still needs “heart and science,” according to JPMorgan Chase’s Melissa Bonnick. Humans aren’t going anywhere.
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AI Is Redefining Premium Content – Which May Not Be A Good Thing
At AdExchanger’s Programmatic AI conference, media experts discussed how the rise of AI-generated content is changing the industry’s understanding of “premium” content.
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Pirated Sports Streams Are Warping TV’s Most Important Ratings
Although tides of ad revenue flow based on the ratings of certain tentpole TV events, a new crop of scammers now operate illicit sports livestreaming rings, and there’s almost nothing broadcasters can do about it.
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These AI Agents Want To Handle All The Annoying Parts Of Media Buying
Meet Kovva, a new AI ad tech startup tackling the unglamorous gruntwork that programmatic has never fully automated.