Home Comic AdExchanger: What Happens Below The Fold, Stays…
Comic

AdExchanger: What Happens Below The Fold, Stays…

By AdExchanger

SHARE:

A weekly comic strip from AdExchanger.com that highlights the digital advertising ecosystem…

Cross-Channelling

More AdExchanger:

Must Read

bot detection

HUMAN Expands Its IVT Detection Tool Kit With A New Product For Advertisers, Not Platforms

HUMAN has recently started complementing its bid request analysis by analyzing the time between when a bot clicks an ad and when the landing page loads. Now it’s offering the solution to individual advertisers.

sell-side curation

Index Exchange Launches A Data Marketplace For Sell-Side Curation

Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.

Technology

Can Publishers Trust The Trade Desk’s New Wrapper?

TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

Privacy! Commerce! Connected TV! Read all about it. Subscribe to AdExchanger Newsletters
Privacy

Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data

What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.

Former FTC commissioner Alvaro Bedoya speaks to AdExchanger Managing Editor Allison Schiff at Programmatic IO NY 2025.
Technology

Advertisers Probably Shouldn’t Target Teens At All, Cautions Former FTC Commissioner

Alvaro Bedoya shared his qualms with digital advertising’s more controversial targeting tactics and how kids use gen AI and social media.

Analysts

Wall Street Turned Against Ad Tech – But May Learn To Love It Again

What can pureplay ad tech companies do to clean up their rep on the Street?

Popular

  1. Technology

    Can Publishers Trust The Trade Desk’s New Wrapper?

    TTD says OpenAds is not just a reaction to Prebid’s TID change, but a new model for fairer, more transparent ad auctions. So what does the DSP need to do to get publishers to adopt its new auction wrapper?

  2. Privacy

    Scott Spencer’s New Startup Wants To Help Users Monetize Their Online Advertising Data

    What happens when an ad tech developer partners with a cybersecurity expert to start a new company? You end up with a consumer product that is both a privacy software service and a programmatic advertising ID.

  3. Paramount is writing down its cable TV business by $6 billion and laying off 15% of its US workforce.
    CTV

    Paramount+ Is Letting Advertisers Buy Show-Specific Streaming Ad Spots

    People don’t really gather around water coolers anymore. But that doesn’t mean streaming and live events can’t still create water cooler moments like there once were for broadcast audiences watching appointment TV.

  4. CTV Roundup

    Here’s What You Missed At Programmatic IO New York’s CTV Panel

    If you didn’t happen to watch the main stage of AdExchanger’s Programmatic IO New York this week, then you missed a great (albeit way too brief) conversation about CTV’s programmatic progress.

  5. sell-side curation

    Index Exchange Launches A Data Marketplace For Sell-Side Curation

    Through Index Exchange’s data vendor marketplace, curators gain access to third-party data sets without needing their own integrations.