Yesterday, “Facebook Performance Advertising” company, Nanigans, announced the hiring of former Yahoo! sales executive Marc Grabowski as it’s Chief Operating Officer. Given his sales and marketing responsibilities, Nanigans appears to be looking to grow its “feet on the street” and revenues as well as leverage Grabowski’s experience in the data-driven display world. See the release. […]
Taykey does real-time advertising, but not the kind you think. The company builds media plans for its large brand ad clients based on what their target audiences are buzzing about right this instant. Those media plans are executed on Facebook, Google, YouTube, and as of this summer, Twitter. Founded in Israel three years ago, Taykey […]
Facebook’s nascent real-time bidding marketplace is steadily ramping up. The Facebook Exchange continues to add new RTB partners and may be close to publishing a list of approved Facebook Exchange vendors to its Preferred Marketing Developers directory. The list of approved Exchange RTB partners now includes 14 firms, up from 9 in late June – […]
Facebook is trying out a new ad placement that lets advertisers build the reach of ads in the news feed – the most visible real estate for its sponsored ad units. In what’s being called “a very small test,” Page owners will be able to promote posts to Facebook users who are not fans of […]
As TechCrunch reported last week, Gannett may acquire social marketing platform Blinq Media for approximately $92 million. What will it get for its money? The short answer: a nice slice of Facebook marketing spend. Blinq Media is a marquee vendor in Facebook’s Preferred Marketing Developer program, holding badges in both the Ads API and Insights categories. This […]
Perhaps adding to its ‘quiver’ of PointRoll, Ripple6, ShopLocal and a few others, media company Gannett will continue to plunge into marketing and ad technology and will acquire social ad platform BLiNQ Media according to TechCrunch. Read it. TechCrunch’s Josh Constine and Ingrid Lunden point out Gannett’s BLiNQ acquisition echoes Washington Post Co’s Social Code […]
In addition to running several vertical blog networks around subjects from tech to food to health, Federated Media has built up its tech side in the past year. The first anniversary of its acquisition of ad net operator and supply side platform Lijit is approaching and FM is preparing to start offering private exchanges to […]
Socially persistent Google will buy Wildfire Interactive for approximately $25o million. The deal comes just a few months after Google reportedly sniffed around Wildfire competitor Buddy Media, before Buddy sold to Salesforce. (Read Google’s blog post) The deal hasn’t closed but sources tell AdExchanger that Google doesn’t expect the need for regulatory review and hopes to finalize things […]
Early engagement with a new Facebook app, RedPlum Social Savings, suggests a possible path forward for traditional coupon marketers eager to break into social. The three-month-old app is offered by Valassis, the coupons giant behind the RedPlum brand, famous for newspaper inserts and direct mail coupons. Valassis says RedPlum and its other channels reach 100 […]
There’s been a lot of talk about about how a Facebook Exchange or a Facebook ad network will benefit buy-side interests looking for reach, frequency and better performance. But, what about publishers other than Facebook? – where will they stand as Facebook rolls out these new ad strategies? AdExchanger reached out to a selection of […]
Digital ad veteran JP Maheu recently made the jump from agency land to the startup realm, assuming the post of CEO at social TV analytics provider Bluefin Labs last week. Read the release. Maheu spent six years at the independent Razorfish, retiring in 2003 after guiding the sale of the company to SBI (before its […]
Mark Zuckerberg and Sheryl Sandberg are still riding above the fray. For all the talk about Facebook’s new Wall Street masters, about its inevitable kowtowing to advertisers, about its bummer of an IPO and its withering stock price, the overall impression made by its first earnings call (story) was of a company largely indifferent to […]
As Facebook hosts its first quarterly earnings call tomorrow after market close, investors will be looking at a range of health indicators. Among them are user engagement (daily, monthly), monetization of mobile, and ad pricing. The bar is lower than might have been expected pre-IPO, with some analysts forecasting decelerated growth in Q2 — owing partly […]
Upcast Social is a London-based marketing firm specializing in managing Facebook campaigns. It was one of the early companies to be certified as a preferred marketing developer (PMD) for the Facebook Ads API. AdExchanger spoke with CEO Jim Brigden and Client Services Director Josh Wallin. AdExchanger: What’s the origin story for Upcast Social? JB: Upcast […]
Social analytics provider 33across just raised $13.1 million as part of a “growth round,” designed to help the New York-based company build up its technology offerings and marketing team. Read the release. We sat down with CEO Eric Wheeler to discuss the details of those plans and to take a look at how the company […]
This summer has shown that social media is maturing as a marketing and advertising vehicle. We have seen the unveiling of the Facebook Exchange – while Twitter, LinkedIn and Tumblr have made steps to refine their revenue models. In addition, there have been two high profile acquisitions. And companies that help marketers navigate social media […]
Facebook is gradually opening up to third party ad vendors, including ad tracking companies. Its list of certified tracking partners includes Atlas, Mediamind and Pointroll. Until today, none of them was exclusively focused on the burgeoning niche of attribution management. That changes with the certification of pure play Adometry’s tags for the Facebook platform. Customers […]
Social popularity metrics are losing fans on the client side, suggests a new survey of Association of National Advertisers members. In its “Digital/Social Media Survey” of 224 client-side marketers, the ANA notes “Facebook ‘likes’ or Twitter ‘re-tweets’ fell to the bottom of the list” of preferred metrics, with just 30 percent and 39 percent of […]
Late last week Facebook released Premium Ad inventory to its self-serve and Ads API channels. By doing so, it intends to relieve the burden of selling these ad types solely from its direct sales force and make them more widely available. But the eventual impact of the move could be more complicated. For instance, from […]
Describing itself as a Facebook Performance Advertising company, Nanigans has placed its future squarely on the results it can drive through the Facebook Ads API. Though Nanigans CEO and co-founder Ric Calvillo has collegiate ties to the founders of online game kingpin Zynga, he hails from the enterprise software business – not media. As he […]
Facebook has lately hinted at a more open approach to its ad platforms, and agencies are buoyant about the prospect of managing their Facebook buys alongside display, search, and other channels. But it’s early days. The Facebook Exchange is evidence of this open attitude, as is the porting of Facebook ad buys onto Zynga’s owned […]
Social media has been both boon and threat to traditional publishers. On one hand, social media has connected publishers to their audience like never before. But the threat has helped drive down CPMs, as the infinite amount of inventory floods the market. That divide is what social media advertising and analytics provider MediaBrix brought Ari […]
Carolyn Everson is the Facebook exec most directly responsible for positioning the company’s ad products to marketers. Today at the Cannes Lions festival, she’ll help unveil a new Creative Council (announcement), which will help establish the road map for the company’s creative formats. Everson took a moment yesterday to talk with AdExchanger about Facebook’s evolving […]
Victoria Ransom is CEO of Wildfire, a social marketing software company whose sector has drawn strong interest recently from companies like Salesforce and Oracle. AdExchanger discussed Wildfire and industry trends with Ransom recently. AdExchanger: Regarding momentum in the social media marketing space – Oracle buys Vitrue, Salesforce buys Buddy Media – what do these acquisitions […]
Syncapse will acquire search and social ads company Clickable, the latest in a string of deals involving offerings pitched to helping large brands engage Facebook, Twitter and other social environments. Clickable CEO will not have an executive role in the new company, but will stay involved as a strategic advisor. (press release) Syncapse bills itself […]
Earlier this month, social media marketer Sharethrough unveiled an social distribution app for viral video discovery called Sharethrough.tv. There’s nothing earth-shattering about that, though it does have a different focus on curation than others in the same space. The difference is that Sharethrough.tv is aimed at ad agencies, marketers, producers, press, bloggers and others who are […]
Facebook has signed deals with a number of demand side platforms to enable real-time bidding on its ad inventory, AdExchanger has learned. In an offering called Facebook Exchange, the company plans to let advertisers deliver impression-level targeting to Facebook users who they have previously cookied elsewhere on the web. It’s the first time audience buying […]
After two weeks of intense M&A in social CRM (see AdExchanger stories on Oracle/Vitrue and Salesforce/Buddy), it’s helpful to keep in mind that Adobe is still arguably the only enterprise software company to bring social CRM, analytics, and search-plus-display optimization under one roof. Efficient Frontier – acquired six months ago – is a key piece […]
Are advertisers frustrated with the limits of Facebook ads witnessing the advent of a more conciliatory approach? A new change allowing marketers to serve ads only to the news feed – or even only to the mobile news feed – suggests that may be the case. But agencies want more. Before yesterday’s change, marketers could […]
On Monday, Salesforce.com announced the acquisition of social marketing software company Buddy Media for $689 million. Read more. Marcel LeBrun, CEO of Salesforce Radian6, and Michael Lazerow, CEO of Buddy Media discussed the transaction with AdExchanger. AdExchanger: Marcel – can you talk a little bit about why Salesforce’s Radian6 is part of the discussion when […]
