Microsoft’s apparent abandonment the Digital Advertising Alliance’s industrywide agreement that “Do Not Track” should be a strictly opt-in has surprised and concerned Interactive Advertising Bureau President and CEO Randall Rothenberg. Still, the IAB head, in a conversation with AdExchanger, was clear that although Microsoft’s forthcoming Internet Explorer 10 browser come with an active “Do Not […]
There’s no question that display advertising continues to be one of the fastest growing parts of online advertising, but some of the largest bellwethers in the space appeared to stumble in Q1. Both AOL and Yahoo experienced slight declines in display, and even Facebook had to admit just prior to issuing its troubled IPO a […]
Yesterday, Microsoft Advertising and WPP Group‘s 24/7 Media announced a new deal, which “consists of four main components that will help strengthen advertising technology stacks and expand opportunities for the marketer and publisher clients of both WPP and Microsoft Advertising,” according to a release. Read more about the components. AdExchanger discussed the deal with Dave […]
Despite AOL’s efforts to build up its owned & operated sites, including the Huffington Post Media Group its local content offering Patch, the portal’s real growth has always come from its Advertising.com ad network. So it wasn’t too much of a surprise when AOL announced a few executive shifts that are designed to highlight the […]
Once the head of Yahoo’s sales efforts, Wenda Harris Millard is now president and COO of MedialLink, a strategic advisor to media, ad tech, and Fortune 100 companies. In this interview she talks with AdExchanger about Yahoo’s prospects under Ross Levinsohn, and how her view of exchange-traded media has evolved since her famously divisive “pork […]
With the departure of Scott Thompson as CEO and appointment of Ross Levinsohn as interim CEO, Yahoo! plunges ahead with – still – plenty of assets including 700 million monthly unique users worldwide (175 million in March in the U.S.), a healthy, but illiquid chunk of Asian Internet properties, and the company remains a display […]
AOL’s slight stumble on display ad sales in Q1 was due to “distractions” the company experienced in Q4, as the company continued to refine its content strategy and place the Huffington Post brand on top of its content offerings and the company continued to refine its content and sales strategies. CEO Tim Armstrong told AdExchanger following […]
In all, AOL’s advertising revenues would seem to be on solid footing, rising 23 percent overall in Q1, according to the company’s earnings release this morning. But display, which had been growing double-digits for the past year has stalled with a mere 1 percent gain in total and a 1 percent decline domestically. It was […]
Andy Lerner is CEO of Trust Metrics, an online advertising analytics and tools company. He discussed with AdExchanger where his company fits in the online ad ecosystem as advertisers and publishers look to understand more about the context of ad placements and the opportunities they can afford. Can you talk a little bit about the […]
No one is talking, and perhaps because no one is there. Epic Media Group’s management page within its “About Us” section is showing a “404 file not found.” Visit the site map and click “management” (Updated 5/4 – looks like the “Management” link was removed – but Google’s cache shows the link). Coincidentally, an Adknowledge […]
At X+1’s Nextargeting Summit last Thursday, the advertising technology company produced a half-day long event that spoke to how the programmatic buying business is becoming an “enterprise” class challenge especially when you look at it from the big, brand marketer’s perspective. As part of the Summit’s “Process and Organization” track, Deloitte’s Ed See (who is […]
Display failed to close the gap with search in 2011, according to the Interactive Advertising Bureau’s full-year ad spending report, released today (full report). Both categories grew dramatically during the year, but search spending clearly has the bigger head of steam, says the IAB and research partner PricewaterhouseCoopers. PwC estimates search revenues totaled $14.8 billion […]
Depending who you ask, momentum for an online GRP measurement standard is either the best answer the online video business has to unlocking billions of TV ad dollars or it’s a menacing hand from the past come to smother web video metrics in the cradle. The latest major player, and first publisher of size, to […]
Google has upped the ante in display ad measurement with products in two categories that appear to be gaining traction with large brand advertisers. The new technologies enable campaign reporting based on “viewable” impressions and GRPs, and are baked into DoubleClick’s ad management suite as part of a new product initiative called Brand Activate. The […]
Today, MDC Partners’ The Media Kitchen hosted its 5th Annual Digital Media Venture Capital Conference in New York City. In advance of the event, The Media Kitchen/kbs+p’s venture empresario, Darren Herman, outlined the agenda on his personal blog here. Leading off, ubiquitous banker-about-town and LUMA Partners’ Terence Kawaja provided three things that gets him jazzed […]
Jay Kulkarni is CEO of Theorem, a media operations company. Theorem recently became a Google DoubleClick Studio Certified Partner. Read the press release. Kulkarni discussed his company and his views on the industry with AdExchanger earlier this month. Click below or scroll for more: DoubleClick Days Defining Programmatic Buying Theorem Target Market App Models Agency […]
At Adobe’s 2012 Digital Marketing Summit in Salt Lake City, Utah, SVP and GM of Digital Marketing, Brad Rencher discussed his company’s digital marketing initiatives (read Adobe’s Summit blog for new product announcements), the data-driven ad ecosystem and more with AdExchanger. AdExchanger: At a macro level, why do you think there are 4,000 people gathered […]
Publisher ad server. Advertiser ad server. Does it really matter any more? As ad servers on both sides of the digital media aisle look to buy and sell, ad serving capabilities would, in theory, appear to be on the verge of merging – especially as demand-side platforms, sell-side platforms and exchanges take over the delivery […]
Media buying operating systems Donovan Data Systems and MediaBank have received approval from the U.S. Department of Justice to form a single company, Mediaocean in a deal estimated at $1.5 billion. The combination of the two former rivals was initiated almost six months ago, as the DOJ went through a comprehensive review that included gathering […]
In a panel titled “For the Good of the Ecosystem: Ad Tech in the Hot Seat“, the Internet Advertising Bureau looked to bring more clarity to the world of online advertising technology with a unique presentation format at its Annual Leadership Meeting in Miami. IAB President and CEO Randall Rothenberg admitted in his intro that […]
With the recent announcement by The Wall Street Journal and others that Google had bypassed the privacy settings on Apple’s Safari web browser, it raises the question, what would Apple co-founder Steve Jobs say about all this? STEVE: Hi, everybody. First, let me say, I’ve got a new company cookin’ here in the afterlife and […]
Recently, GroupM Search made available a new, 8-page white paper titled, “Perception vs. Execution: Examination of Brands’ Local Business Strategies Reveals Gaps to Act On.” The agency says that its “a gap in what national advertisers perceive they’re doing in the local digital space and what they’re actually doing.” GroupM says that local digital spending […]
As part of Social Media Week festivities in NYC, Microsoft Advertising announced what it’s calling “People Powered Stories.” Formally launching next month, the offering will begin by incorporating social commerce tech from Bazaarvoice and is the first step in Microsoft’s social display strategy. Microsoft Advertising GM of Display Advertising Experiences, Jennifer Creegan said on the […]
Two weeks ago, media outlets reported new comScore data showing Facebook’s continued growth resulting in the delivery of nearly 28% of U.S. display advertising impressions – far outpacing others such as Yahoo! and Google, according to comScore. In the past, AdExchanger has reviewed the difference between a social display and “regular” display impression in the […]
Of many holy grails, the one involving effective cross-channel, digital media buying (let alone traditional channels) seems to remain elusive for the most part. Sure, you can capture a few search-ers who are showing intent for a blue Buick and then retarget them through display ad exchanges, but that’s hardly the scalable motherlode for effective […]
Yuchun Lee is svp and general manager, Enterprise Marketing Management Group, IBM. Lee co-founded Unica which was acquired by IBM in 2010. Lee discussed industry trends and his company’s positioning – especially as it relates the CMO. Click below or scroll for more: Unica: Then And Now The Problem Unica (IBM) Solves Where Advertising Fits […]
Dan Salmon is an equity research analyst at BMO Capital Markets and covers advertising and marketing services. With earnings season beginning to wane, Salmon shared a few thoughts with AdExchanger on the latest machinations in the data-driven ecosystem including today’s announcement regarding Aol selling remnant display inventory through Yahoo!’s Right Media Exchange. AdExchanger.com: You suggested […]
AOL’s Q4 looked much like the previous three quarters: double digit growth in display, both domestic and international, as well as a further slowing of its revenue declines. Not to mention, the low expectations of Wall St. analysts also helped it top consensus targets. Read the earnings release. But other problems are still more acute, […]
Alan Yan is CEO of AdChina, an online advertising platform company in China. Yan discussed his company and the Chinese online advertising market with AdExchanger. AdExchanger.com: What are some of the challenges with the Chinese market when it comes to online advertising? AY: There are several major challenges. First, the pricing model – the majority is […]
For marketers, the ease of using a single buying metric – The Gross Rating Point (GRP) – across traditional and digital channels remains attractive, but whether it can be effectively extended to digital remains to be seen as this survey of industry executives indicated last year on AdExchanger. Last week, comScore stirred the GRP pot […]
