“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jennifer Pelino, vice president of omnichannel media at 84.51°. Consumers are finally beginning to benefit from the increased connectivity and big data research that companies have been undertaking for the last several years. Personalization […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. In search of solutions to overcome video ad monetization challenges, including device fragmentation, ad blocking and user experience fails, many are bullish about the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Pete Doe, chief research officer at clypd. About 10 years ago while working at Nielsen, we began creating integrated data sets linking consumer and media behavior to help agencies plan better campaigns and media […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Have you been following the debate around giving consumers more choices for their set-top cable boxes? The Federal Communications Commission (FCC) has only […]
When Apple baked tvOS into its fourth-generation set-top box, the next-gen operating system also opened the floodgates to third-party apps. It was a pivotal moment for app and game developers, who could for the first time tap into Apple’s emerging TV ecosystem via a new software development kit (SDK). And for large and mid-tier publishers, the new […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. Programmatic has long promised to make interactions between publishers and buyers more scalable and efficient, but over the years the opposite has occurred. Now the landscape […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Lorne Brown, CEO at Operative. I can’t tell you how many times I’ve heard high-level publishers and advertising executives bring up the huge promise of programmatic TV. In theory, programmatic TV buying allows advertisers […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Walt Horstman, president at AudienceXpress. Programmatic TV ignited a flurry of energy across the TV business last year. At times it even felt a bit chaotic, like a toddler learning to walk. Agencies new […]
Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction that by 2020 50% of its networks’ inventory would be sold on an audience basis, but noted high-touch sponsorships such as the NCAA Final Four basketball championship on TBS would always exist. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Michael Goefron, managing director of account management and chief brand safety officer at GlassView Media. The banner ad has been decried and even its creator seems dubious about his invention, but let’s give this […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ted Dhanik, CEO at engage:BDR. With video consumption up, advertisers are following the eyeballs. eMarketer estimates that US digital video ad spend reached $7.8 billion in 2015, a 33.8% year-over-year increase representing 13.3% of […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. I worked in San Francisco for a few days the other week and was amazed to see street closures, insanely disruptive out-of-home (OOH) […]
Server-side ad insertion (SSAI), also known as ad stitching, is emerging as a key method for video publishers to mitigate ad blocking and boost video playback across devices. Though the technique is not new, industry insiders say there is massive growth potential as consumers stream more video content and new over-the-top devices enter the fray. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Josh Speyer, CEO at AerServ. By now you’ve seen the headlines. Video viewers are shifting from TV and desktop to devices, making mobile video the fastest-growing digital advertising medium. And yet it remains to […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Chris Altchek, CEO at Mic. Digital video consumption habits have rapidly evolved over the last five years. Viewers have transitioned from spending 100% of their time on traditional cable to consuming content on mobile […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Craig Berlingo, vice president of product, publisher platforms, at Tremor Video. I’ve been thinking about cronuts a lot lately. They came out of nowhere, and all of a sudden everyone is talking about them. […]
There’s a world of difference between achieving mass reach and engagement in multiplatform video. Just ask Stephanie Horbaczewski, CEO of the fashion and beauty multichannel video network (MCN) StyleHaul. StyleHaul was among the first YouTube MCNs to join larger companies (Maker/Disney, Fullscreen/AT&T and Chernin Group, Collective/ProSieben) when German broadcast giant RTL Group purchased a majority […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Brian Stempeck, chief client officer at The Trade Desk. If you’re selling your home, the asking price is driven largely by multiple listing service data all real estate agents subscribe to. If you’re selling […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Hadrien Bouchrara, solutions architect at Facebook. It’s time for another installment of “Ad Tech: The Acronyms Awaken.” In November, the IAB released VAST 4.0, its new video ad-serving template, for public comment. Since VAST […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. You may have heard about eMarketer’s latest predictions on cord-cutting. By 2019, almost 23% of US households won’t be paying for traditional TV, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Matt Brummett, chief operating officer at Answer Media. The word “premium” is bandied about all of the time in digital programmatic circles. Like much of the jargon that populates ad tech, it has been […]
Certain CBS TV properties like Entertainment Tonight (ET) do double duty as digital publishers. ETonline for instance had 93 million video views in November – more than a 400% increase from 2014 – and 26 million monthly unique visitors. It’s now fourth for market share in the entertainment news category, according to comScore. JD Crowley, […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Sorosh Tavakoli, senior vice president of ad tech at Ooyala. Following Steve Jobs’ open letter to Adobe in 2010 explaining why Apple doesn’t allow Flash on Apple products, we heard predictions about the player’s […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Back in 2004, I got into a discussion with a client about the meaning of click-through rate (CTR) as a digital display metric. […]
In 2014, American Express boldly declared in an RFP to ad tech vendors that it wanted to programmatically transact 100% of its then $128.5 million display budget. Though the statement was later clarified to be more of an aspiration than a brand-wide target, the financial services giant was one of several large brands exerting greater control over exchange-based buys at […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Kamakshi Sivaramakrishnan, founder and CEO at Drawbridge. When we think of “emerging devices,” images of smartwatches and quirky Internet-of-Things devices typically come to mind. With omnichannel marketing and multitouch attribution becoming more commonplace, however, […]
Although the lion’s share of sports fans still turn to traditional TV for live events, one sports media company found a way to amass billions of views from millennial sports fans on Facebook and YouTube alone. Like many major sports broadcasters, Whistle Sports sought the legitimacy that comes from pro-league partnerships with the NFL and MLB.com. […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Manny Puentes, chief technology officer at Altitude Digital. The digital advertising industry is moving toward transacting on viewable impressions rather than the rendered impression, also known as the classic CPM. This is already the […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Oscar Rondon, senior director of TV strategy at TubeMogul. Brand marketers all seem to agree on what the future of TV buying should look like. It should include the automated planning, buying and delivery […]
“On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Bryan Noguchi, senior vice president and media director at R2C Group. Video content viewership has long been converging, with the content we watch on TV, a device or OTT platform becoming the same content. […]
