“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. National linear addressable television is one of the key trends in video. It holds the promise of delivering targeted ads to only […]
Spanish-language broadcaster Univision is spicing up its programming with advanced TV initiatives. “Linear is changing, consumers are changing, and we’re doing what we can to shift along with those changes,” said Luis De La Parra, SVP of partner solutions at Univision. But one thing that isn’t changing is viewers’ appetite for content. Some of Univision’s […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. 2020 will be a year of massive TV disruption. We’re already living in a golden age of content, and now with an explosion of high-end and flexible […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. We are on a path to full addressable TV+, a world where every ad exposure can be delivered to a desired household or even individual, regardless of whether it […]
NBCUniversal wants its content to appear wherever viewers want it: places like YouTube, Roku, NBC apps, Snapchat, mobile phones and work computers, in addition to linear streams in their living room. But scheduling ads that will light up across all of these platforms is a highly fragmented, manual process. So NBCUniversal hired former Kargo President […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Brienna Pinnow, co-founder at Blinc Digital Group. Looking back on 2019, any TV media professional will tell you the past year has been anything but “same ’ol, same ’ol.” Everything from acquisitions to tech […]
Ten years ago, national TV was a steal. Today, marketers are getting priced out by skyrocketing ad rates, even as audiences decline. Despite ratings falling by double-digits across geos and dayparts, TV networks have maintained flat revenues by raising the cost of their inventory, said James Fennessy, CEO at Standard Media Index (SMI), a data […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Mike Bloxham, senior vice president of global media and entertainment at Magid. With all the talk of the streaming wars and the arrival of services from the leviathans of the media business, it’s easy […]
“On TV and Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Maggie Zhang, executive vice president of video research and insights at Dentsu Aegis Network. Nowadays, anyone can easily find enthusiastic advocates for TV attribution at every turn, myself included. As we celebrate the newfound capabilities to […]
Millennials are all about streaming on the sofa, but that doesn’t mean they don’t still go to the movies. The addressable audience in movie theaters is massive, said Jerry Canning, VP of digital ad sales at National CineMedia (NCM), a cinema advertising network that curates pre-show featurettes, movie news and trivia across more than 21,000 […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Wouldn’t it be nice to have one TV platform for advertisers to use that competes with Google and Facebook? While […]
The demand-side platform (DSP) category was starting to get pretty boring. Forrester stopped conducting DSP waves last year, due to the minimal differentiation and innovation. And VC investments have all but dried up. But the programmatic ecosystem has geared back up as tech companies eye “the next battleground” of cross-channel video, said Philip Smolin, Amobee’s […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Tracey Scheppach, CEO at Matter More Media. Since 2003, our industry has been on a journey to build the capabilities to deliver addressable TV. That year, the first addressable linear TV ads were delivered […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lindsey Harju, co-founder at Blinc Digital Group. Marketers and investors care about what consumers like, and right now that is TV. A seemingly obvious statement, yet tech startup leaders are once again acting as […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Peter Chun, vice president of platform strategy and growth at SocialCode. This shift to streaming and over-the-top (OTT) services gives marketers the chance to reach an ever-growing and fragmented audience outside of their traditional […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Lance Neuhauser, CEO at 4C. Marketers have long pined for more accountability within their television budgets, and now that accountability is at last coming to fruition. By transacting on audience impressions, buyers and sellers can provide consistency […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Stephanie Russell, client development officer at Dentsu Aegis Network. Addressability in marketing and advertising is a brilliant thing and rightfully gaining traction. Improvements and innovation in technology and identity resolution are paving the way […]
Watch a program on Vudu, and you’ll likely only see ads for products you can buy in a Walmart. That’s no accident. The Walmart-owned streaming platform uses the retailer’s purchasing data, which brands can use for targeting. They can also serve dynamic product ads, such as a Coke ad for one family and a Diet […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jay Friedman, president and partner at Goodway Group. As anyone who sits through an upfront discussion with a TV rep will tell you, there are two kinds of annual rate increases. They’ll likely say during even-numbered […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ronan Higgins, CEO at TVadSync. The MRC recently released final standards for cross-media audience measurement of TV and Video. These standards will require work for all players in the market to get a passing grade, including […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sean Buckley, chief revenue officer at SpotX. The streaming wars have taken a nostalgic turn over the past few months. Subscription services are inking billion-dollar deals for beloved sitcoms such as “Friends,” “Seinfeld” and […]
The programmatic ecosystem’s maturation into the television industry happened slowly before speeding up rapidly. Dataxu is a fitting example of the trend. The longstanding demand-side platform (DSP) has reshaped its business and client mix in the past two years. Once a pure-play DSP, dataxu now has supply-side deals that put it in the tech stacks […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Samantha Stockman, group director at The Media Kitchen. The over-the-top (OTT) landscape is rapidly changing, ushering in a slew of new subscription and ad-supported video-on-demand services – and an abundance of advertising opportunities. There are […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Philip Inghelbrecht, co-founder and CEO at Tatari. Until recently, television was considered an offline medium. Not anymore. Thanks to automatic content recognition technology and the shift to streaming TV, whether mobile, PC or connected […]
Viacom’s Bryson Gordon will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. Around five years ago, advanced TV was still “a science experiment,” said Bryson Gordon, Viacom’s EVP of advanced advertising. But during this year’s upfront cycle, data-driven buying through Vantage, Viacom’s advanced advertising platform, more than doubled. “Marketers […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Jane Clarke, managing director and CEO at the Coalition for Innovative Media Measurement (CIMM). Smart marketers today are trying to understand the impact of their advertising across a fragmented ecosystem of platforms. In particular, we want to […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Eric Schmitt, senior director analyst at Gartner. Advertising today is filled with uncertainty. Some of the greatest unknowns revolve around consumers’ rapid adoption of streaming video, enabled by Netflix, YouTube, Hulu and Amazon. This […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Ken Archer, vice president of product at Survata. As a marketer, it’s often difficult to know how to respond to 5G hype and provide guidance internally so you’re not caught flat-footed. So many 5G predictions […]
NBCUniversal’s Denise Colella will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. People watching a TV show shouldn’t see ads they don’t care about. Transforming the TV ad experience to incorporate more targeting is a key mission of Denise Colella, SVP of advanced advertising products and strategy at NBCUniversal. […]
“On TV And Video” is a column exploring opportunities and challenges in advanced TV and video. Today’s column is written by Sam Armando, executive vice president, director, National Video Marketplace Intelligence, at Publicis Media. With so many other, cheaper options, it is time to get rid of basic cable, right? Research shows that the national […]
