Billboards are lighting up with the promise of programmatic. Out-of-home (OOH) is projected to grow almost 12% in spend by 2020 – faster than any other traditional media – thanks to opportunities in digital, according to the Outdoor Advertising Association of America. Digital OOH accounted for $2.7 billion in ad spend in the US […]
Mike Finnegan will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. Live Nation is coining a new term to describe how it’s enabling data-driven marketing for festival advertisers: festech. Festivalgoers register their RFID [radio frequency identification] wristbands via email or Facebook and use them for entry and payment. They can also tap their bands at advertisers’ […]
The out-of-home market is turning its real-world infrastructure into a tool for data-driven digital media. An OOH campaign nowadays for a CPG client may look more like a tapestry of strategic relationships. The media provider may allow some mobile tracking (in the US that probably means Outfront or Clear Channel, which together account for a […]
At Salesforce’s annual Dreamforce celebration, Rick Ruskin, who heads marketing and product management for General Motors’ OnStar service, sits in a parked Buick that’s serving as a makeshift conference room. He points to his phone, where there are offers from Best Buy and Audiobooks.com. “These two spots here are like Google AdWords, where people are […]
A year after embracing programmatic technology, Live Nation is planning another major expansion of its ad tech capabilities, this time by connecting its many online and offline properties into a holistic marketing platform. With its “Fan Connect programmatic platform,” the entertainment company is continuing its evolution into a “digital publisher” – not in the sense […]
When digital jukebox maker TouchTunes rolled out Attract Media (“a digital-out-of-home activation platform”) last week, the focus was predominantly on direct sales. Michael Coppola, the company’s VP of media and advertising, pointed out that while the capabilities exist for automated ad serving, “We expect a vast majority of the advertising to remain direct … with a […]
The digital video out-of-home (OOH) market – screens in elevators, taxis, gas stations, gyms, malls, planes and amusement parks – is setting up the programmatic pipes. The Digital Place-Based Advertising Association (DPAA), whose members include Captivate Network, CNN Airport Network, NEC/Vukunet and Clear Channel Airport, is working with consultants who have built trading desks to […]
The time when the blanket label “video advertising” will replace references to TV, PC, mobile, or tablet ads is still a long way off, but a new marketplace offering from Videology promises to advance that cause by letting buyers and sellers unify guaranteed and non-reserved ad deals. Dubbed “Descartes,” the system is named for the […]
Jeremy Ozen and Michaael Provenzano are co-founders of Vistar Media. Along with former chief architect of Invite Media, Mark Chadwick, Ozen and Provenzano are the in the early stages of trying to crack the out-of-home (OOH) market with an exchange of sorts, and link it to the digital demand-side, which currently buys across PC-based display, […]
Last Wednesday, 3M launched the fourth generation of its Visual Attention Service (VAS) scanning tool, which includes new video capabilities. According to 3M’s release, VAS is viewed by marketers as an “alternative to eye tracking that enhances the visual impact of professional design across advertising, marketing, and digital and print media.” Read the release. Kelly Canavan, Marketing Manager of […]
Chris Polos, Head of Advertising Solutions at VeriFone Media, discussed the out-of-home market and the impact of audience buying. His company recently reached out to marketers whose target market was among the throngs visiting during New York City’s most recent Fashion Week. AdExchanger.com: Considering your background at companies such as Tacoda, are you surprised about […]
Rob Gorrie is CEO of Adcentricity, a digital out-of-home (OOH) ad network. AdExchanger.com: Why did you decide to get into the out-of-home business? What intrigued you? RG: When it really comes down to it, I didn’t decide to get into Digital-Out-of-Home; it was never my intent. A couple of years ago we saw a convergence […]
John Laramie is CEO of ADstruc, an out-of-home advertising platform. AdExchanger.com: What gave you the idea for ADstruc and addressing the out-of-home, billboard world, if you will? JL: After graduating from Loyola University Maryland in 2006, I took off for New York City and landed a job at a brand licensing agency, The Beanstalk Group. […]
Argo Digital Solutions recently released rev. 2 of its rVue platform which enables the buying and selling of digital-out-of-home media through rVue’s exchange. Argo Digital Solutions’ Jason Kates discussed the rVue 2.0 and the digital-out-of-home market. AdExchanger.com: Since you last spoke with AdExchanger.com, you’ve come out with a new rev of rVue, your digital-out-of-home exchange. […]
Jason Kates is Founder and CEO of Argo Digital Solutions, Inc. and rVue.com, a digital out-of-home advertising exchange. AdExchanger.com: Can you give quantify the Digital Out-Of-Home (DOOH) reach for Argo’s rVue Exchange? Do you think of reach in terms of networks or stores or consumers who are estimated to see particular digital media in a […]
