Programmatic has been gaining steam in the Asia-Pacific region, but the industry still lacks awareness and understanding, according to a new study from Singapore-based MediaQuark. Of the 108 respondents to the company’s survey, 62% said that a lack of industry understanding was one of the biggest challenges for programmatic in the APAC market. Looking at […]
Smartphone penetration in Asia-Pacific is on the lower end, especially compared to the United States and North America, but it is growing. A new report from Forrester Research predicts that mobile marketing strategies will play a major role in the region in 2015. According to Forrester, smartphone penetration across the Asia Pacific region will be […]
Media buyers and suppliers are now authorized to transact on viewable impressions, but how many are even using this form of tracking? To measure the adoption of viewability tracking and other forms of verification among national and global advertisers, AdExchanger recently worked with ad analytics firm Moat. We supplied Moat with a list of 100 […]
A new crop of ad units is on the rise as mobile and social inventory expands, independent trading desk Accordant Media reported in a Q1 analysis. Although 70% of total real-time bidded (RTB) display media is attributed to the “Big 3” primary ad unit sizes, all three fell as a percentage of total programmatic impression volume. Simultaneously […]
Marketing M&A deal activity increased 22% year over year, marking one of the highest volume quarters on record, according to new data from mid-market investment bank Berkery Noyes. On a quarterly basis, media and marketing transaction volume increased by 3% from 423 to 434 deals; average deal size also climbed, increasing from $25.1 billion to […]
Despite some volatility in ad pricing and performance last quarter, Adobe Index’s Q1 2014 Social Media Intelligence Report indicates Facebook remains the leader in driving revenue per visit (RPV). Meanwhile other platforms – namely Twitter, Tumblr and Pinterest – are in some instances noticing quarterly double-digit declines in RPV. In paid social, Facebook saw a […]
Programmatic impressions rose to levels about equal with direct sales in 2013 , according to new data from analytics firm Adomic (formerly YieldMetrics). Adomic compared ad impressions transacted through programmatic, direct and ad network sales. Some ad networks also conduct programmatic transactions, but those numbers could not be calculated and were included only in the […]
A report by IDC, commissioned by demand-side platform The Trade Desk, said real-time bidding (RTB)-based “forward markets” will see massive spending increases over the next five years. The report said RTB-based premium display ad spending is expected to grow globally from $230.3 million in 2013 to $14.2 billion by 2018. The United States, which is […]
Google Plus is often compared unfavorably to Facebook when it comes to drawing up a social media advertising strategy. But a recent study by Forrester concludes that when compared to other social media outlets, notably Twitter, Google Plus promotes stronger brand engagement. Forrester tracked 284 profile pages of 50 top brands and more than 3 […]
China is one of the fastest-growing, largest mobile markets in the world. Two new studies from Forrester Research and mobile developer-services platform Umeng delve into the unique characteristics of this continuously growing industry, including how consumers deal with the lack of high-speed data service and how social sharing plays a role in many apps. According […]
Nearly half of content consumption in the U.S. happens simultaneously to other device use, marketing research agency Millward Brown found in its 2014 AdReaction report highlighting how audiences react to ads across devices. The report details how consumers consume content on each screen, as well as simultaneously across screens. In the United States, the agency […]
Competition is growing in the programmatic buying space globally, and with that, eCPMs for most channels are also on the rise, according to marketing software and analytics platform Turn. The company’s Advertising Intelligence Index, released today, looked at global trends in data-driven marketing from January 2013 to January 2014 and found that competition was increasing […]
Facebook CPM-based ad prices jumped more than 400% in Q4 2013, according to some 240 billion impressions analyzed in Adobe’s Q4 2013 Social Media Intelligence Report. However the holiday season delivered “warning signs” for Facebook in the form of tepid growth in the visits and revenue it’s driving to retail sites, relative to some of […]
As programmatic buying in China continues to pique marketers’ interest, demand-side platforms working in the country are growing in revenue and importance. Internet market research firm iResearch recently released an excerpt of its China DSP Market Trends Report 2013, including the market size of DSP display advertising in China, or the amount of ad spend […]
Programmatic buying and RTB in the Asia-Pacific region continues to grow, with impressions over the past year spreading out across different countries and inventory from a wider variety of publishers hitting the market. A new Real Time Media Insights report from Brandscreen, an ad-tech company that provides DSP and trading-desk services in the APAC region, […]
Digital ad spending in the first half of 2013 grew 18% year over year, according to the 2013 Half Year IAB Internet Advertising Revenue Report. The increase marks the fifth consecutive year of double-digit growth in the first half. The IAB report, conducted by Pricewaterhouse Coopers, tracks and analyzes US Internet ad spending. Mobile is […]
Now that fall is here, interest segments such as back-to-school, traveling, and fantasy football are on the top of people’s minds—and many are on the radar of programmatic buyers, according to data from ChoiceStream. The company, which provides programmatic media buying, looked at the average price of RTB inventory for August 2013, and compared the […]
Close to a year after Google evolved its product search to a paid model under the auspices of Google Shopping, new data suggests the imagecentric ads are strongly outperforming standard text ads in retail advertising. According to Marin Software‘s sampling of global advertisers and agencies that spend more than $100,000 on paid search per month, […]
Much has been made of the need for marketing and IT to forge closer ties. But a new study from Accenture finds only 10% of executives feel the collaboration is going well. And according to the report “The CMO-CIO Disconnect,” marketers may be to blame. Accenture surveyed more than 400 senior marketing professionals and 250 IT […]
As more marketers use data to deploy targeted offers, clear differences are emerging in how industry verticals embrace digital strategies, a study has found. Digital technology company Lyris and the Economist Intelligence Unit found in “The Digital Marketing Gap” that some of the most widely growing areas of strategic importance to marketers include: content to guide product research, the […]
In the fight for more transparency in the online advertising world, new data released last week shows how advertisers still do not always know the ins and outs of online display advertising. According to SQAD, a media cost forecasting company, advertisers still understand television advertising more than they do online display ads. At the 2013 […]
North America will account for close to half of the $72 billion consumer spend on tablet devices this year, one study indicates. According to new “Media Tablets and eReaders” market data published by ABI Research, North America’s piece of the total tablet revenue pie will reach about 47% in 2013, suggesting the burgeoning volume of […]
Email and search continue to drive the most referrals to ecommerce sites, according to Q1 2013 data from website optimization company Monetate. But word-of-mouth through social media does influence purchases, despite a lack of last-click attribution for the channel. After analyzing more than 500 million online shopping experiences, the Ecommerce Quarterly report found conversion rates […]
The balance between protecting consumers’ privacy and reaching them with relevant targeted ads is a constant struggle for the online ad industry. And consumers experience a similar tension, according to several surveys published in recent months. After a December 2012 survey of 2,000 customers in the US and UK, Accenture Interactive found that 86% of respondents […]
Smartphones – and Apple’s iPhone in particular – may seem ubiquitous in the US (see AdExchanger’s Q1 mobile RTB report). Yet worldwide, Samsung beat out Apple and Android-based smartphone sales in the first quarter 2013, according to Gartner. Gartner found 426 million mobile phones were sold in the first quarter, up 0.7% from Q1 2012. Worldwide smartphone […]
Location analytics company Placed is now offering a ranking system for brick-and-mortar retailers, restaurants and other destinations, based on data from its Placed Panels and Placed Affiliate programs. In March 2013, McDonald’s was the top US business based on the number of visitors, while Applebee’s and Sonic Drive-In both saw increases in their rankings compared […]
As Facebook continues to expand and adapt its advertising offerings, metrics including CPMs, CTRs and CPCs showed inconsistencies in Q1 2013 which are expected to level out as advertising normalizes on the social networking site. Facebook strategic PMD Spruce Media highlighted these changes in its “State of Facebook Advertising Q1 2013,” released this week, leading […]
Using customer data to personalize or optimize individuals’ website experiences can increase conversion and customer satisfaction, yet a majority of digital marketing professionals do not prioritize it, according to two recent studies from Adobe and Econsultancy. As marketers leverage more digital tools, turning to real-time behavioral and existing customer data helps segment website visitors and […]
Marketers wanting to build customer loyalty must connect their marketing efforts with data on consumer behaviors, as well as other departments. Yet integration is a challenge, according to Acxiom and Loyalty 360 in their “Loyalty Divide” survey. Of those marketers surveyed by Acxiom and Loyalty 360, more than half said they are hindered by a […]
2012 was another banner year for the online advertising space, with revenues up 15% over 2011. Mobile and digital video led much of that growth. Mobile ad spend grew 111% compared to 2011, the second year of triple-digit growth, accounting for 9% of total internet advertising revenue at $3.4 billion. Digital video revenue increased 29% […]
