Publishers love to wall off their audience data, but is that good for marketers, who need to track consumer activity across devices and various sites and apps? Certainly messaging across channels is more precise when the targeting mechanisms are based on, say, Facebook login data instead of cookies. But what happens when a marketing campaign needs […]
A tracking mechanism that won’t die, even when a user actively opts out? That’s one tough cookie. Privacy advocates are turning up the heat on Verizon Wireless again with a flurry of reports decrying what’s become popularly known as the “zombie cookie,” a unique ID header developed by Precision Market Insights, the carrier’s data-driven and […]
Single life nears for PayPal as it approaches its emancipation from parent company eBay, a split ostensibly designed to let each company play to its unique strengths. “PayPal will always be vitally important to the success of eBay and vice versa,” said Robert Clarkson, VP, GM, North America, merchant and retail solutions at PayPal, in […]
While the majority of Alibaba’s revenue comes from advertising, most is direct-response or performance-based. Now the Chinese ecom juggernaut has its eye on brand dollars and is looking to digital ad company AdChina to get the ball rolling. Alibaba announced Wednesday that it’s claimed a majority stake in the company. Brands are part of AdChina’s DNA, […]
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba seems more than ready to embrace it. The Chinese ecommerce giant revealed Wednesday that it’s become a majority shareholder in AdChina, a Shanghai-based digital ad platform that combines supply- and demand-side […]
When Oracle bigwigs gathered Tuesday in New York to discuss the company’s platform strategy, they focused on data’s central role – which makes sense given Oracle’s acquisitions of Datalogix and technology and services platform BlueKai. Oracle’s data investments, as they pertain to the Oracle Marketing Cloud, manifest through the Oracle Data Cloud initiative spearheaded by […]
Data is a bit like a little black dress – it goes with everything. That’s especially true for women’s apparel brand Cache, which maintains an active ecommerce site and more than 230 brick-and-mortar stores in malls across the US. The data collection potential is huge. “In-store transactional data, online behavior, CRM data, offline purchases down […]
As it turns out, Acxiom’s LiveRamp and Datalogix were friends all along. The duo – sometimes portrayed as rivals in the data onboarding space – on Monday revealed they’ve expanded their existing partnership through 2017. At the time of Acxiom’s $310 million acquisition of LiveRamp last spring, CEO Scott Howe compared Acxiom to Switzerland. That is, […]
Target. eBay. The Home Depot. Neiman Marcus. Michaels Stores. Sony Pictures Entertainment. Even Chick-fil-A. Data breaches, hacks and questionable cybersecurity became par for the course in 2014, removing the illusion that companies can easily protect themselves or their customers. According to Pew Research, 91% of consumers aren’t comfortable about how companies collect and use their personal […]
If you’re an Oracle competitor, the Datalogix acquisition looks formidable indeed. It adds considerable power to its data-as-a-service offering, which to this point had mostly online data. But if you’re a marketer using Oracle’s technologies – or using Datalogix data to link online advertising to offline sales – what additional benefits can you expect? While, […]
The out-of-home market will get a little more data-rich next quarter as some big digital billboard networks embrace location analytics courtesy of Posterscope and Vistar Media. Posterscope, a London-based OOH agency owned by Dentsu Aegis Network, will use Vistar Media’s location data to support an bidding platform for ad delivery to signs owned by Lamar Advertising and […]
Financial marketers notably increased their investment in programmatic media during the third quarter, according to Casale Media’s Index Exchange. Programmatic spending by financial and brands increased 53.2% over the previous quarter in Q3 2014, the company said Thursday in its quarterly programmatic spending report. Casale/Index Exchange was unable to provide YoY change in financial industry spending. […]
The second coming of Facebook’s Atlas ad server was probably the biggest ad-tech development of 2014. Marketers could for the first time upload their first-party data for accurate measurement, de-duplication, and targeting across devices. Other platforms will follow (read: Google), but Facebook broke the tape. The “people-based” marketing opportunity will not fully materialize, however, until […]
Dunnhumby, British grocery giant Tesco’s data science subsidiary, sits at the intersection of online and offline retail data. It mashes up CRM files and loyalty card information, which brands can use to prove sales uplift. Tesco isn’t the only retail outlet to supply this service. Walmart, for instance, turns in-store and online transaction data into […]
Google revealed on Wednesday key insight on how consumers see ads online, pooling data from its advertising platforms over June and July. The company compiled the results in a study called “The Importance of Being Seen: Viewability Insights for Digital Marketers and Publishers.” Get the PDF here. “We’ve had Active View available on the Google Display […]
ShareThis, the purveyor of a social share button spanning a wide swath of publisher sites and channels, on Tuesday appointed Wade Rifkin as its VP of Programmatic Partnerships. Rifkin came from agency DigitasLBI, where he was VP of Programmatic. (See the Q&A on his transition). Rifkin’s relationships with trading desks and agencies should come in handy, particularly since ShareThis […]
KBM Group might be the data services unit of WPP agency Wunderman, but don’t think of it as just a database manager. “Our job is to provide strategic leadership, not simply be a database vendor when clients need one,” said William Burkart, who became KBM Group’s president and COO in late September. So if you […]
In recent quarters, Acxiom’s financial narrative has focused on its struggle to redefine itself. Whereas Acxiom was once – and still is – known as a provider of data for marketers, it’s seeking to become a neutral provider of data infrastructure via its Audience Operating System (AOS) platform and LiveRamp, the data onboarder it acquired in July. This […]
A change is on the horizon for Annalect, Omnicom’s analytics and marketing technology arm. Omnicom agencies – both its media traders and its creative firms – use Annalect when they need data-driven expertise for their clients’ campaigns. As such, Annalect has a wealth of data scientists and technologists, 250 relationships with third-party data sources and a […]
What exactly is going on with Google and the providers of data-management platforms (DMPs)? As AdWeek reported in early October, Google will begin enforcing a rule prohibiting DMPs from firing tracking pixels on ads running through the Google Display Network unless that DMP also owns the demand-side platform (DSP) buying the impression. This rule is listed in […]
Germany is leading the attack in the EU’s deepening privacy war against Google. Late last Tuesday, a legal ruling levied by Hamburg data protection commissioner Johannes Caspar required that Google obtain Germans’ expressed permission in order to access their data, or face $1.27 million in fines. “Our requirements aim at a fair balance between the […]
Verizon bills itself as a triple threat. It’s got mobile, it’s got television, it’s got broadband. And those three channels form the foundation for a deterministic data cocktail that Precision Market Insights (PMI) – Verizon’s addressable advertising division – is tapping to power Precision ID, the carrier’s answer to the ever-elusive mobile cookie. When Verizon […]
Audience Partners, which provides an advertising platform focusing on advocacy, political and healthcare verticals, reached an agreement Wednesday to acquire Bering Media for an undisclosed sum. Audience Partners expects the deal to close in October. For Audience Partners, Bering Media – with whom it has partnered over the past two years – provides an ad-targeting solution […]
Experian Marketing Services introduced a persistent identification service into its Marketing Suite product line on Wednesday. The OmniView service is designed to combine marketer-owned login identities into a single, core identifier. It combines the company’s various linkage solutions (i.e., connecting email addresses with in-store shoppers) and also includes data cleansing and the ability to strengthen first-party data […]
When it comes to data collection, Apple is on the offensive… and, perhaps, the defensive. There’s no need to read between the lines of Tim Cook’s attack on the data monetizers of the world. As the Apple CEO stated in an open letter posted on Apple’s website Wednesday night: “We don’t build a profile based […]
Data juggernaut Alliance Data Systems (ADS) might keep a relatively low profile, but the multibillion-dollar company has its fingers in quite a few data pies. What it needs now is to connect the dots. And as ADS’ recently announced $2.3 billion acquisition of ad tech company Conversant (née ValueClick/Dotomi) for subsidiary Epsilon denotes, that’s exactly […]
Using health data for advertising purposes is a hot potato and Apple’s not touching it. The jury’s still out on Google. Despite the upcoming release of the pulse-reading Apple Watch (available early 2015) and Apple pushing its HealthKit API with developers, advertisers won’t have any access to health data derived from related apps or devices. […]
Apple is laying down the law for app developers through a set of new rules, which are slated to take effect in conjunction with its long-awaited iPhone release on Monday. Apple’s alterations restrict developers’ access to data from HealthKit, its factory-installed fitness monitoring app, and third-party app extensions. The new stipulations will likely apply to the next-generation […]
LinkedIn’s discontinuation of Bizo’s business data service is an opportunity for data-management platform (DMP) and data services company eXelate. The company revealed plans Thursday for B2BX, a data-as-a-service offering for B2B advertisers. The company appointed Frannie Danzinger, Bizo’s former director of marketplace development, to spearhead the new development as VP of strategic solutions and plans to hire more […]
No rest for LiveRamp. The Acxiom-owned data onboarding company announced a new partnership Thursday with enterprise tag-management provider Ensighten – the third such alliance in just a little over a week. Prior to the Ensighten deal, LiveRamp joined up with video firm Eyeview and location-focused mobile ad company xAd, both examples, said LiveRamp CEO Auren […]
