“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Monian, senior director of product management at Amobee. Gone are the days when an advertiser’s primary brand-safety concern was to guarantee that its campaign would be delivered in a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Carla Holtze, CEO and co-founder of Parrable. What does personally identifiable really mean? For as long as I can remember, personally identifiable information (PII) basically meant email address, telephone number […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Alastair Boyle, global client partner and head of strategy at Essence. You might be surprised to hear these words in the same sentence, but compassion has been a core concept […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Barbara Connors, director of brand media, 84.51°. There is no denying the profound impact that personalization is having on the media landscape. There is, however, another pivotal impact of the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Gerard Keating, executive vice president of products at DataXu. Adobe has announced a new cross-device co-op data initiative that serves as an ambitious counter to Google and Facebook’s now infamous […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Raju Malhotra, senior vice president of of products at Conversant. Apple’s big news a few weeks ago was its small news. That is, the smaller screen size of its upcoming […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Eric Berry, CEO at TripleLift. The chasm between effective media buying strategies for TV and digital are often so large that one might be excused for forgetting both are simply […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maor Sadra, managing director at AppLift. There’s been a lot of prattle about the potential of header bidding. Some have even called it waterfalling by a different name, and that […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Leah van Zelm, vice president at Merkle. Those in the people-based marketing business know that customer journey mapping “quick guides” abound. But beware: Their overly simplistic nature can lead marketers […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Martin Kihn, research vice president at Gartner. More than a century ago, two titans emerged from the wreckage of the railroad wars. The prickly Jay Gould ran the Union Pacific, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by David Dowhan, president at TruSignal. Today, most trackable human behavior occurs online in a digital context. Much of this data may be the raw material used in an attribution model. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Brian Foster, senior vice president of information services at Neustar. The notion of an “always-on” consumer has triggered a lot of interest and attention in cross-device identity. If you’re a […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ari Paparo, CEO at Beeswax. I went to the doctor’s office the other day and she complained to me, “You know, the problem with human anatomy is all the complexity. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, chief operating officer at Goodway Group. When someone says Hershey, you probably think of chocolate. Or when you hear Louis Vuitton, you may envision brown-and-gold monogrammed handbags. But when […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Chris O’Hara, vice president of strategic accounts at Krux. We’ve been hearing about big data driving marketing for a long time, and to be honest, most is purely aspirational. Using […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ephraim (Jeff) Bander, former president and chief revenue officer at Sticky. Earlier this year, Goldman Sachs predicted that by 2025 virtual reality revenue will outpace TV revenue. While it projects […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lung Huang, vice president of global partnerships at 84.51°. On April Fools’ Day, folks from over the world play practical jokes on their friends and families. But in the digital […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mollie Spilman, chief revenue officer at Criteo. Last month, Facebook launched its new Reactions buttons, allowing its 1.6 billion users to express how they feel about status updates, check-ins and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Debby Ruth, senior vice president at Frank N. Magid Associates. You can’t go online or even open a newspaper without seeing a story on virtual reality (VR) these days. VR […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Kunal Gupta, founder and CEO at Polar. When I ask publishers how they are differentiating their branded content business, the common response I hear is, “We create the highest-quality content.” […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Ahmet Arslan, founder at Adnboost. When programmatic advertising was first introduced, it was met with much anticipation and enthusiasm from those within the digital advertising industry. The automation process was […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mike Haight, an executive at Infinitive. Given the rapid pace of change in the industry, it’s no wonder the history of digital advertising technology is one of ad hoc solutions, […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jonathan Opdyke, CEO and co-founder at HookLogic. It’s no secret that Amazon has retailers scrambling as it strives for global domination. Price transparency and competition make it challenging for most […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Mehdi Daoudi, CEO and co-founder at Catchpoint Systems. Rather than pulling back, sites dependent on online advertising must find ways to circumvent the ad blocking challenge, on both desktop and […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Stephen Blake, senior vice president of social delivery at Kinetic Social. For years, Facebook and Twitter have tried to convince advertisers of the value of targeting consumers within their environments. […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Venkat Krishnan, senior vice president of product at YuMe. One of the best-known stories about the early days of Google has Mel Karmazin, then the CEO of Viacom, visiting the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Matthew Savare, a partner at Lowenstein Sandler LLP. Nearly three months after the FTC issued its long-awaited native advertising guidelines, the commission on Tuesday settled a complaint against Lord & […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Habegger, co-founder and CEO at ownerIQ. When I wrote this column last month, a major snowstorm was bearing down on New England, where I live. The storm could have […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Jay Friedman, COO at Goodway Group. The ability to attribute offline sales to digital media is within reach. While every sale is not yet attributable, the results generated by measuring the […]
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Nan Nayak, global design strategy lead at Fjord from Accenture Interactive. The Internet of Things (IoT) is a well-worn phrase that describes a connected future in which appliances talk to […]
