DoubleVerify adds Rockerbox to its attribution stack; Taboola courts performance marketers with a new ad platform; and the end of the MLB/ESPN deal spells opportunity for sports streamers.
YouTube advertisers prefer long-form videos to Shorts; Microsoft tests an ad-supported version of its Office suite; and Chegg sues Google over lost traffic from gen AI search.
Amazon is still lowering its Prime Video ad rates across the board. Plus, there are disadvantages to being a big tech giant.
YouTube is adding a new tier with a “light” ad load. Plus, remember Facebook?
More dollars are flowing through the Amazon ads machine. Plus, are advertisers coming back to X out of fear of the Trump administration?
Why Google Demand Gen is struggling to grow; embattled web browser extensions test the limits of last-click attribution; and the State Department demands diplomats cancel their news subscriptions.
Spotify faces obstacles in its ticket sales aspirations; Apple switches to view-through attribution; and The Washington Post and Meta remove ads that were critical of Elon Musk.
AirBNB starting an ad service business is “not a matter of if; it’s a matter of when.” Plus, Walmart is winning.
Meta is no stranger by now to complaints from ad buyers, particularly ecommerce brands and social agencies, reporting major systemic platform issues, including outright bugs and glitches – not to mention decreased marketing returns at higher CPMs.
US judge rules generative AI has no fair use claim; Snap sets its sights on SMBs; MMM comes to CTV; and Disney introduces ads in live TV, even for paid users.
