A flood of behavioral targeting company news coincided with the OMMA Behavioral conference at the Marriott Marquis in NYC this past Thursday. In ClickZ, Michael Katz of interClick noted the recent appearance of new data “intermediaries” – such as yield optimizers Rubicon Project, “meta network” MediaMath and ad data exchanges like Media 6° and BlueKai […]
Like rats following the pied piper into the East River of New York City, Rob Norman’s GroupM believes it knows best when it comes to its clients’ future – and the future is closed. Are the lawyers in charge over there or what? This is it, people – the end of the agency model as […]
The Media Kitchen, a Kirshenbaum Bond offshoot, has birthed a new ad exchange trading services company called Varick Media Management (a KB “grandchild”?). From the press release: Varick Media Management is the first digital media management company that allows media trading in real time across all online exchanges, ad networks and websites. Similar to hedge […]
