Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo Search On Fire(fox) Late on Wednesday, Firefox struck a deal to make Yahoo its exclusive and default search engine, after a 10-year-long relationship with Google. In a statement, Yahoo chief Marissa Mayer called the deal “the most significant partnership for Yahoo in five […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yahoo’s Appetite Marissa Mayer is still shopping for ad tech in the wake of Yahoo’s BrightRoll and Flurry deals, and she’s cast an acquisitive eye on a few demand-side players, including MediaMath and Turn, writes Re/code’s Kara Swisher. Her piece also mentions RadiumOne, whose […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Time Inc. Recommends Time Inc. has picked Outbrain to be the exclusive content discovery platform for its owned and operated sites. The multiyear deal is expected to earn the publisher an estimated $100 million. Read the press release. Time Inc. will also adopt Outbrain’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Poaching YouTube’s Users Ex-Hulu CEO Jason Kilar has been working on a platform to challenge YouTube’s online video dominance. The video streaming service, dubbed Vessel, is staffed by a fleet of ex-Hulu, Netflix and Amazon leaders, and Ad Age reports that it could debut […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. FB: Money Talks, ‘Likes’ Walk On Friday, Facebook revealed plans to remaster news feed content with controls that edge out promoted posts from brands. In a blog post, Facebook explained that it’s not ads that irk users. According to its research, it’s an oversaturation […]
Rubicon Project wants more customers on its Buyer Cloud and has hired ad sales vet Adam Chandler as SVP of revenue to bring brands to the platform. He started Monday. “There’s a lot of education needed on Madison Avenue and with brand marketers directly to explain what automation means,” Chandler said. “I see a big […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blackout Benefits Wednesday’s 90-minute global outage of DoubleClick for Advertisers was a glaring reminder of Google’s ad server dominance, and sent publishers scrambling to tally their make-goods. But some publishers benefited from Google’s fumble, Ad Age reports. Data from Casale Media, an ad exchange, […]
Yahoo’s ad stack had been under a microscope, as CEO Marissa Mayer sought ways to appease shareholders and prove she had reached “parity” at last with competing ad tech stacks. On Tuesday, Yahoo’s announcement that it would acquire video demand-side platform (DSP) BrightRoll for $640 million enhanced this portfolio. “We now have scale with Flurry […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Boutique Tech High-end fashion designer Rebecca Minkoff is making brick-and-mortar look more like the Internet with new stores in New York and San Francisco this month. The two locations will be outfitted with radio-frequency identification (RFID) tech, powered by eBay, that tracks the items […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Coming Up Roses Six weeks after bringing it to market, Facebook is crowing about marketer migrations to its rebuilt Atlas ad server. 1-800-Flowers was the first marketer to switch to the new product a year ago, the company notes in a blog post. Read […]
Yahoo will indeed acquire BrightRoll, a video ad network turned platform company, as TechCrunch first reported in October. (See the release). The transaction, priced at $640 million, fires up Yahoo’s ad tech strategy after a dry spell when the company’s M&A was focused primarily on consumer-facing mobile platforms. It also provides a partial answer to those wondering […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Higher Standard For ‘In View’ Unilever wants to upwardly define the viewable impression. Ad Age reports that the CPG giant — along with Mindshare/GroupM — are insisting that an ad be 100% in-view before it is counted. That’s tougher than the industrywide Making Measurement […]
MyBuys creates “recommended for you” modules on retail sites, but then it goes a step further: It buys display ads based on a user’s behavior or viewed products and sends triggered emails enticing customers to complete abandoned buys. MyBuys’ expansion into paid media—display advertising—is now its fastest-growing line of business. While it first got into managed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Missing Pieces Speaking to The Drum at the Web Summit in Dublin late last week, Google Global CMO Lorraine Twohill said the company wants to spend 60% of its digital marketing budget programmatically. “There’s things in programmatic that aren’t quite there yet,” Twohill said. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Havas Pushes ‘Integration’ Havas reported 6% organic growth on Thursday, with revenues hitting $555 million for 2014’s third quarter. CEO Yannick Bolloré was hesitant to touch on rival Publicis’ recent acquisition of tech-focused agency Sapient, but told analysts on the call, “We are pursuing […]
Kik, a messaging app geared toward millennials , is diving deeper into native advertising with a feature, released Thursday, dubbed Keywords. The app, which originated in 2009 and has about 150 million users, first brought brands into the fold in August, with the launch of Promoted Chats. “The concept with Promoted Chats was to give […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. IPG For Sale? The Wall Street Journal has learned that Elliott Management, an activist hedge fund, is pushing for board seats at Interpublic Group (IPG). Elliott owns a 6.7% stake in the advertising holding company and purportedly wants IPG to sell soon. Investors had […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Business Is Booming Advertising technology is a standalone industry, and it’s growing. ABI Research projects that independent ad tech is on a $6 billion run rate for the year and it has shown 52% annual growth since 2011. “The moral may be similar to […]
Last year, Livingly Media’s entertainment site Zimbio attracted 1 million Facebook referrals a month. So far this year, it’s 20 million referrals a month. “Facebook’s recent changes have been very beneficial for us,” said CEO Tony Mamone. He co-founded Zimbio Inc. (now Livingly Media) in 2006, and launched StyleBistro in 2010. In 2012, the company […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Mobile Fraud Concerns Swell Fraudsters see a potentially lucrative opportunity as mobile ad budgets grow. The cookie-less environment and separate standards create vulnerabilities in the channel, DigitasLBi CIO Adam Shlachter told Adweek. But with lower ad rates for mobile than for desktop, some industry […]
RTL Group is buying itself more video content by acquiring StyleHaul in a deal that values the lifestyle-focused YouTube network at $151 million. “StyleHaul is an excellent fit with our digital portfolio, complementing our recent, technology-focused acquisitions BroadbandTV and SpotXchange,” said Anke Schäferkordt and Guillaume de Posch, co-CEOs of European TV and radio company RTL Group, […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Scary Masks The ability to cloak an ad’s domain information is often cited as a major reason fraud persists. The practice enables undesirable properties (porn, piracy, ad farms, etc.) to masquerade as YouTube or The Washington Post, for example. DoubleVerify estimates that 23% of […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Yandex’s Strong Quarter Russian search giant Yandex reported a solid Q3 Thursday, with revenue hitting $331.5 million, up 28% YoY. Display advertising accounted for 6% of total revenue in 2014’s third quarter, totaling nearly $20 million. O&O display revenue shrank 3%, but ad network […]
Rubicon Project’s stock rose over 20% in after hours trading following the announcement that the company posted a record quarter. That’s good news for a supply side platform that has struggled to educate Wall Street of its value. Rubicon Project hoped its IPO would give it a market cap of $671 million. The current market cap is […]
Hearst Magazines plans to remove its marketing data from silos and bring it to the cloud using Acxiom. Hearst hopes this move helps it bring together siloed customer information. Finding the overlap between Hearst newspaper and magazine subscribers, for example, is a manual process under the current system. “If a customer engages with us in one […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell ‘Puzzled’ By Media Margin Pushback Speaking at ad:tech London, WPP CEO Sir Martin Sorrell said he’s troubled by the debate around transparency and programmatic. Regarding his position on the media sold through WPP’s programmatic arm, Xaxis, Sorrel said, “We decided to do this […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple Pay, to iAd. Digiday reports that the integration would embed a tap-to-buy button in mobile ads, mirroring similar moves by Facebook and Twitter earlier this year. Jeff Malmad, managing director […]
Yahoo says its investments in mobile have paid off. The company announced its mobile revenue in Q3 exceeded $200 million, or 20% of its $1.1 billion in GAAP revenue. Mobile revenue doubled year over year, including both search and display. Revenue growth on mobile far outpaced user growth. 550 million people are mobile monthly active […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Videology Adds TV Videology wants to support television buys. Though the firm’s main focus has been on the Internet video marketplace, advertisers and agencies are increasingly coordinating their web and TV budgets. It says 50% of revenue now comes from TV budgets. “Marketers are […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Moré For Bolloré Bolloré Group wants to increase its stake in Havas Group from 36% to more than 50%. Adweek reports, “Havas described the offer as ‘friendly,’ but said its board had appointed an independent expert to assess the terms.” Earlier this year, Bolloré […]
