Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. RTB’ing The Background Everything will be biddable. Perhaps Gourmet Ads, which has been “busy” with its real-time bidding strategy, is proof. The vertical ad network has introduced real-time bidding of its background skins through its private exchange enabled by AppNexus. Read the blog post. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. BrightRoll Teams With Datalogix More babysteps for connected TV as a deal was announced yesterday between BrightRoll and Datalogix, which is using TiVo viewing data from 4.2 million U.S. household set-top box devices for its DLX platform. The release states, “With DLX (Datalogix) TV […]
It has been a year since Sailthru CEO Neil Capel last spoke to AdExchanger, and in that space of time, the company has updated its messaging from an email delivery platform provider that is “evolving email” to one that is “the platform of customer insights and personalized communications.” It follows that as marketers look for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sponsoring Search Ads Facebook is adding search ads to its product mix reports Techcrunch’s Josh Constine. But don’t expect too much from Facebook’s emulation of the Google’s model says Constine, “While these will ‘help’ people discover new apps and content, I don’t see Sponsored […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google & The Agency Google will work with agencies to sell its social media marketing platform services now available through its acquisition of Wildfire. That was the message of yesterday’s press release as Google’s Wildfire “selected Likeable as a preferred channel partner. Likeable, a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Hulu Ads, Direction Big changes are coming to Hulu, and they’re all starting at the top, beginning with the position of CEO Jason Kilar and the relationship to the streaming video site’s big media backers, reports Variety’s Andrew Wallenstein. Citing a three-page memo about […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Taking Back The Data Wired looks at the recently-announced Merchant Customer Exchange (see release) that brings together major retailers to create a payment solution of their own and “hoovers” all that valuable customer payment data in the process. Wired’s Marcus Wohlsen writes, “[The Merchant […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Lijit Exchange The promise of “brand safety” seems to be a big draw in exchange circles these days, so Federated Media’s supply side ad tech unit Lijit Networks has introduced new inventory packaging capabilities on the Lijit Exchange to capitalize on the trend. In […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Facebook’s Pitch WSJ gives the feature treatment to Facebook’s courtship of global ad clients. Shayndi Raice notes that at one meeting of its client council, CMOs harangued CEO Mark Zuckerberg: “As the ad types peppered the young chief executive officer with questions, a theme […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Embracing ‘Effectiveness’ Just as comScore is engaging in a patent suit against ad effectiveness companies, AOL’s ad serving subsidiary Adtech is stepping into the fray with its own product designed to measure consumer “visibility” for marketers and agencies. “We are making the length of […]
