Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Add To Cart Online grocery shopping is exploding. More than a third of Americans bought groceries online for the first time in the last month, and they have spent more on grocery delivery each week as lockdowns drag on, The New York Times reports. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cut Me Some Slack Advertisers are trying to get out of their TV deals as the pandemic timeline lengthens. Brands including GM, Pepsi, Domino’s and General Mills are trying to cancel commitments to broadcast and cable networks, threatening to upend the deal-making process, The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Curb Appeal Google introduced curbside pickup sales for retailers. The tool is in beta, so stores must sign up for Google’s “store pickup” program, run live local inventory ads and have items guaranteed in stock. Stores can still have text saying they offer curbside […]
Brian Wieser has never been busier – and that includes his time as an investment banker on Wall Street. “Every day is like learning 10 years of information,” he said. As GroupM’s global head of intelligence, Brian absorbs massive amounts of economic and governmental data surrounding the crisis and modeling out different scenarios. He drills […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Privacy On Pause COVID-19 has thrown a wrench in the United Kingdom’s investigation of ad tech privacy practices. The country’s data protection agency paused its probe into the sector’s use of personal data due to business disruptions, TechCrunch reports. The investigation stems from a […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. YouTube Flexes YouTube represents a quarter of all AVOD and SVOD viewership in the United States, growing 80% year over year, per Comscore. Among ad-supported services, YouTube has the highest reach and streaming hours, the company said in a blog post. Time spent watching […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Let Me Be Upfront Advertisers are pressing networks to delay upfront negotiations until September or October, when they’ll have a sense of how programming is being watched right now and (hopefully) can forecast their finances. Some brands are eager to buy ad space right […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cadreon No More IPG Mediabrands rebranded Cadreon to Matterkind. The unit will focus on addressable media by leveraging Acxiom data and Kinesso technology to target across channels. Matterkind claims to offer “an expanded and enhanced suite of addressable activation solutions and advisory services” that […]
Disney Parks are closed. Broadcast and TV advertising is down. Movie releases and Broadway shows have no theaters to play in. Cruise ships are docked. Live sports have been canceled, decreasing ESPN viewership. Disney retail stores are closed, and film production has halted. Many companies are weathering the economic effects of the coronavirus pandemic because […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Facebook Warned Facebook could lose its MRC accreditation. The MRC warned Facebook that it might lose its seal after failing to address concerns about inflated video ad metrics that arose in 2016 and led to an audit in 2019, The Wall Street Journal reports. […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. DR FTW Brands are pulling back, but direct response marketers are making up some of the loss. Facebook, Google and Snap called out DR advertisers as a bright spot during Q1 earnings, while brand advertising declined. The roughly $40 billion app-install market was “likely […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Breaking Bad (Ads) Google blocked 2.7 billion ads from being served last year – more than 5,000 ads per minute – and suspended almost 1 million advertiser accounts for policy violations. Plus 1.2 million publisher accounts were terminated over violations. That’s according to Google’s […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Primed For TV Amazon beefed up its ad-supported OTT ranks with the hire of Maggie Zhang, former EVP of video research and insights at Dentsu Aegis Network. At Amazon, Zhang will develop reach and measurement products for Prime Video advertisers in a role that […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Cashing In The new hottest thing on Instagram is … giving away cash. Facebook and Google ads are a slow, expensive way to accrue followers. With cash giveaways, brands acquire hundreds or thousands of new users in one swoop. Influencers provide a list of […]
Like its competitors, Omnicom expects steep declines in the second quarter as the COVID-19 pandemic rages on. “In the preliminary forecasts we looked at, the second quarter was the most traumatic,” said CEO John Wren on the company’s Q1 2020 earnings call Tuesday. Omnicom also declined to give guidance for the rest of the year […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Here To Stay Hotel and hospitality companies are well known for their marketing partnerships with food, cosmetics and retail brands. But a recent tie-up between Hilton and Lysol, the cleaning product brand owned by Reckitt Benckiser, on new cleaning protocols across all Hilton hotels […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Play Wins Apple and Google have taken heavy flak for their 30% revenue cut for apps downloaded from their respective app stores. But the two powerhouse mobile operators may have won the war last week, when Epic, the game developer behind the megahit […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Google Cuts Google plans to reduce marketing investments for the second half of 2020 by up to half, CNBC reported. A selective hiring freeze has also been imposed for both full-time and contractual employees. “We are reevaluating the pace of our investment plans for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Branding The Game Brands are jumping into Nintendo’s newest Animal Crossing game. Highsnobiety and 100 Thieves are recreating their clothing collections so people can dress up avatars, and even non-apparel brands such as Twitter and Xbox have branded in-game clothing. Getty images lets players […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Third Time’s A Charm Bryan Wiener and Sarah Hofstetter joined the ecommerce software company Profitero as CEO and president, respectively. This is the third business Wiener and Hofstetter have jointly led, following their long tenure at 360i before it was acquired by Dentsu and […]
Snap is seeing a boost in user activity but a dip in advertiser spend in the wake of COVID-19. Daily active users reached 229 million in the first quarter, growing across all regions and on Android and iOS, the company announced Tuesday in its Q1 2020 earnings report. That represents a 20% increase from the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Game On Facebook launched its new gaming app Monday, speeding up the planned June release. The app will compete with Microsoft’s Mixer, Amazon’s Twitch and Google’s YouTube. Facebook Gaming, as it’s called, gets a cut from viewer-to-player transactions, but will eventually also include advertising. […]
The COVID-19 pandemic has upended the way we live and the way we work. Below is AdExchanger’s full coverage of all the business and personal changes caused by the COVID-19 pandemic. In addition, you can read AdExchanger’s rundown of individual company responses, which we’re updating frequently. Our Lives Now Zoom Happy Hours Are Taking Over […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Junior Streamers Children’s TV shows are losing out to new streaming options. Just look at Disney. Disney Plus passed 50 million subscribers last week while prime-time viewing on its cable network, Disney Channel, slumped 37% in mid April. The network is cutting back on […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. A Tangled Web Joe Biden hasn’t gained much traction with online platforms. Does he need to? This election is a “battle for the soul of the internet,” with Biden’s mild-mannered decency pitted against President Trump’s shock-jock appeal on Facebook, YouTube and Twitter, said Rob […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Retail Slump The Commerce Department estimates that US retail sales dropped by 8.7% from February to March. That’s the worst month-to-month drop since the department started collecting data 30 years ago, more than twice the worst months of the 2008 recession. The definition for […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Peacock Takes Flight Peacock launched on Wednesday as a free add-on for Comcast Xfinity and X1 Flex subscribers. The NBCU-owned service will launch nationally on July 15 with an ad-supported option and a premium tier at $4.99 per month. NBCU stuck to its original […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Bob’s Back Bob Iger is getting sucked back into Disney management after stepping down as CEO in February. Disney’s business is heavily reliant on people gathering – in theme parks, at movie studios, in theaters and on cruise ships. Disney is losing as much […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. Movie Night (On The Couch) TV networks hope nostalgia will win over home-bound viewers. NBCU launched a franchise last week called “Stay-In Theater,” simulcasting family movies across its family of networks. NBCU will cut national commercial time for the broadcast from 35 minutes to […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign up here. The Ad Tech Oscars The 2020 AdExchanger Awards finalists were announced on Thursday. “Best In-House Media Operation” pits some of the best-known brands in the world: Bayer, Disney Parks and Experiences, Sprint, Nestlé and Uber. It’s also no surprise that finalists exhibiting the best […]
