Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Weathering The Cord Cut The Weather Channel is reportedly seeking new ownership and has hired investment bankers to get the job done. But will the cable network’s digital and mobile properties come along for the ride? Perhaps not. According to Bloomberg’s sources, The Weather […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in BuzzFeed and Vox mean for advertising. Jesse Redniss, co-founder of media consultant Brave Ventures, says the deals are mutually beneficial. NBCU lends BuzzFeed and Vox credibility as destinations for news, while BuzzFeed […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Telekom Wants A Cut In a piece posted on LinkedIn, Deutsche Telekom’s SVP of tech strategy, Tomasz Gerszberg, takes fire at Internet giants like Google, Facebook and AppNexus. According to Gerszberg, the advertising strategies of large Internet companies eat into mobile subscriber’s data plans. […]
A number of ad tech vets made Inc. Magazine’s annual 500/5000 revenue survey this month, but there were also some notable new additions and absentees following acquisitions last year. Inc.’s survey, which was released late last week, features the revenues and employee growth figures of independent companies considered to be among the fastest-growing in the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Blank Canvas Horizon Media and Innocean Worldwide over the weekend launched an agency (or “media agency network”) called Canvas Worldwide, which beginning Jan. 1 will get in the driver’s seat of the Hyundai Motor Group’s $700 million US account. Horizon CEO Bill Koenigsberg alluded […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. So Watchable Sources tell Business Insider that Comcast plans to launch a video platform in the coming weeks. The platform is called Watchable for now, and will host content from digital publishers like Vox, BuzzFeed, AwesomenessTV, The Onion, Mic, Vice and NBC Sports. The […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Upwardly Mobile Global mobile ad revenues hit $31.9 billion in 2014, according to the IAB, IAB Europe and IHS. And mobile display hit an all-time high of $15.1 billion (overtaking search for the first time). “These numbers have been underpinned by the industry coming […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. On-Site Shopping Want to promote a product on Amazon.com that sells on a different ecommerce site? By Oct. 31 you’ll be out of luck, because Amazon is going to end that offering, aka its “Product Ads.” The Wall Street Journal speculates the move is […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Don’t Feed The Trolls The proliferation of apps and tech like QR codes has opened up the marketing world to millions in legal fees from patent trolls. It’s often cheaper paying a settlement than trying to win in court. Ad Age reports that the […]
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. A Whole New Google Google unveiled a major overhaul of its operating structure late Monday. Under the new plan, Google and its multiple divisions are now subsidiaries of a company called Alphabet, with Larry Page at the helm. Google gets Sundar Pichai as CEO […]
