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»Midroll

E.W. Scripps Sees Portfolio Sales Potential

In August, E.W. Scripps reorganized its business into two parts: one division focusing on local media – its bread and butter – and the other on national media channels. The move unified Scripps’ digital video service, Newsy, with podcast network Midroll, digital audio service Stitcher and satire and humor brand Cracked, under the national media... Continue reading »
by Kelly Liyakasa // April 17th, 2018 //
»
The Three Issues Keeping Brands From Going All-In On Podcast Advertising

The lack of a standard measurement protocol has been an issue for the podcast industry for years. When podcasts are streamed, only the owner of a podcast player app knows how long a person listened to an episode, where they skipped and stopped in that episode or whether they heard an ad. That makes it... Continue reading »
by Alison Weissbrot // March 23rd, 2018 //
»
Inc. Mag’s Revenue Survey: Ad Tech And Marketing Firms Make The Cut

A number of ad tech vets made Inc. Magazine’s annual 500/5000 revenue survey this month, but there were also some notable new additions and absentees following acquisitions last year. Inc.’s survey, which was released late last week, features the revenues and employee growth figures of independent companies considered to be among the fastest-growing in the... Continue reading »
by Liz Rowley // August 18th, 2015 //
»
Next Up For Podcasts: Programmatic Native Advertising

When “Serial” broke the record for the fastest series to reach 5 million downloads, it created new interest in podcasts as an advertising forum. Though podcasting still has measurement hurdles to clear, it’s attracting more attention from larger advertisers. “Early on with any kind of new advertising medium, there are going to be institutional advertisers... Continue reading »
by Liz Rowley // June 8th, 2015 //
»
Marc Maron’s Producer On The Podcast Advertising Ecosystem

Podcast consumption swelled from 29 million monthly users in 2014 to 46 million in 2015, according to findings from an ongoing study by Edison Research and Triton Digital. The popular podcast “WTF? With Marc Maron” is happily riding the wave. “We’re benefiting from the shifting media landscape,” said the podcast’s producer, Brendan McDonald. “There is... Continue reading »
by Liz Rowley // March 16th, 2015 //
»
A Serial Success: Podcast Hype Bodes Well For The Future Of Digital Audio Ads

WBEZ's “This American Life” spinoff, “Serial,” shattered the iTunes record for the fastest podcast to reach 5 million downloads. From its October premiere through Jan. 1, the episodes were downloaded 31 million times. But for “Serial,” the sleeper winner was email marketing solutions provider MailChimp, the podcast’s sponsor whose brand went viral thanks to the... Continue reading »
by Liz Rowley // January 13th, 2015 //
»

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